Average bid/paid price

juggling with figures

[cornwall]

I had some spam this morning that "informed" me that

"according to the last Google press-release, an average bid/click-through costs $0.37 to an advertiser"

I have been unable to find this info on Google itself, but it does tie in with what I am seeing as the average price paid at this end for clicks

Can anyone give me a "horses mouth" reference as to the average bid price across Google

yes, I do realise that it varies per keyword, but I am interested to see if the average has actually been released by Google

[lazerzubb]

Don't think they would give the exact number since they are a private company found this though:
[google.com...]

[cornwall]

Lazerlub

You forgot to add the vital info that you had found ;)

However I did find

"Most keywords on Google command far above the 5 cents minimum, with industry analysts estimating that AdWords commands near or over the 37 cents that Overture reported last quarter. "

Not sure who the "industry analysts" are, but I have found that I am getting only slightly less from Adsense across a range of sites, which would tie in with them getting 37 cents, or thereabouts, on average from their advertisers