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Those Adsense "Charity" ads won't go away!

Updated a page of the site, and then the charity ads showed up... and stayed

         

PFOnline

3:42 am on Nov 17, 2003 (gmt 0)

10+ Year Member



Recently I updated the news section of my site, and the Adsense ads switched over to the public service charity ads.

I was expecting this was a temporary thing and they would switch back to normal, paying ads, soon...

But it's been 3 days now of the charity ads... How long will it take?

Anything I should do?

Jenstar

4:32 am on Nov 17, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



When you updated, did you perhaps include one of the trigger keywords that would cause AdSense to display PSAs? So long as one of the trigger keywords is present, only PSAs will display.

Adsense hasn't released an official list of those keywords, but it includes things traditionally seen on news sites in regards to murder, or some adult keywords.

PFOnline

4:46 am on Nov 17, 2003 (gmt 0)

10+ Year Member



Intersting you say that Jenstar! About some in regards to murder, etc...

I recently updated the news page of the site notifying the readers of a death/funeral that happened related to my sites topic.

So, as long as the funeral word is in there, these charity ad's will remain?

What should I do.... I don't know many thesaurus words for funeral.

Very weird google ads wont display if you discuss a funeral by the way.

(By the way, probably not real important, but if you will, could you please change the topic to "Updated a page of the sit..." to "Updated a page of the site, " etc. please.) :) Made a spelling mistake.

edit/added:

Didn't mention the word "murder" in the updated page anywhere, ....just "dies" and "funeral". (The person didn't die from a murder, but from natural causes) And it wasn't in a derrogatory way... Just notifying the readers of a sad passing.

Maybe I should contact Google?

PFOnline

5:02 am on Nov 17, 2003 (gmt 0)

10+ Year Member



Just took a look at the site, and the words included in the news update/updated page are:

"dies", "died", "funeral" "sad passing" and "fatal stroke"

[edited by: Jenstar at 5:07 am (utc) on Nov. 17, 2003]
[edit reason] Sorry, TOS ;) [/edit]

Jenstar

5:07 am on Nov 17, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The word "dies" may have done it. It has been remarked in other threads that Google is fairly inflexible in this regard.

Google was embarassed early on by showing completely unsuitable ads, and these instances were reported in the media.

There was an article in the NYTimes [webmasterworld.com] which commented on the fact that ads for luggage where shown on a page where it mentioned that a dismembered body was discovered in a suitcase. Another member here reported an ad for a CD Burner with the title Burn, Baby, Burn [webmasterworld.com] on a news story about a house fire where children died.

I can see why they have this kind of policy, and why they don't seem to make exceptions, at least at this time. It is hard for the mediabot to determine what context those keywords are used for, so when those trigger keywords are used, PSAs show in their place instead.

PFOnline, someone did use a thesaurus to creatively rewrite content to elminate trigger words with similar non-trigger words, and resulted in targeted ads instead of the PSAs that had been showing.

PFOnline

5:09 am on Nov 17, 2003 (gmt 0)

10+ Year Member



Thanks Jenstar, so do you think I should re-write the article to not include these possible trigger words like instead of "So and so dies from fatal stroke" to read "So and so passes away..." etc...

Or do you think I should maybe contact Google?

Blue_Fin

5:27 am on Nov 17, 2003 (gmt 0)

10+ Year Member



If you already know which words are triggering the PSAs, contacting Google won't help you because they can't make exceptions to a particular site. You'll just have to find some way to remove the words that are triggering the PSAs.

Jenstar

5:28 am on Nov 17, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If it was my site, I'd rewrite and watch for mediabot to pay a visit. If it stops by that page and still shows PSAs, then contact Google. Or if mediabot hasn't shown up in a few days, email and ask for a visit, explaining why.

PFOnline

5:34 am on Nov 17, 2003 (gmt 0)

10+ Year Member



Gotta love this site, thanks Jenstar, Blue_Fin!

Have made the decision to not be political about it by contacting google, lol.... but to try to figure out how to remove the words that are triggering the charity ads, instead.

Hmmm... Anyone know a different word for funeral?

Or actually, maybe I just need to remove the words "dies" and "died" and it will fix it... Maybe "funeral" is OK and is not the word triggering it...

Will give it a shot... thanks! :)

PFOnline

5:50 am on Nov 17, 2003 (gmt 0)

10+ Year Member



I have now replaced "dies" and "died" with "passes" and "passed away".

But I couldn't find a thesaurus word for "funeral" and it's a word that really cannot be removed from the story, so I left it.

So hopefully "funeral" is not one of the words triggering it, cause theyre's really no way around it!

Jenstar

6:11 am on Nov 17, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You can also make small images in the same font and font size, and replace the word in your text with the image of the word (and obviously, not name the image for the word dies as "dies.jpg"). But you would be making that word invisible to all bots, not just the mediabot. And it can take some work to format it just right so it isn't obvious certain words are actually images and not text, from a user point of view.

PFOnline

6:19 am on Nov 17, 2003 (gmt 0)

10+ Year Member



Great idea Jenstar, thanks. :)

You gave me another, possible even easier solution/idea...

I think the font I use is one of the fonts that makes a "i" look like a "l" so its possible I can change it to "funeraI". Thanks. :)

Cheers.
PFOnline

amoore

6:40 am on Nov 17, 2003 (gmt 0)

10+ Year Member



I believe "services" may be used as a near synonym for funeral. "Services for the deceased will be held Friday."

Now, off to heavily edit one of my sites...

buckworks

6:56 am on Nov 17, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



"So and so dies from fatal stroke"

The word "fatal" is redundant here.

birdstuff

3:11 pm on Nov 17, 2003 (gmt 0)

10+ Year Member



Didn't mention the word "murder" in the updated page anywhere, ....just "dies" and "funeral". (The person didn't die from a murder, but from natural causes) And it wasn't in a derrogatory way... Just notifying the readers of a sad passing.

Although AdSense selects ads based on a page's keyword content, they don't try to determine the context that the keywords are used in.

If you use words like:

murder
death
kill
dead
funeral
dies
and many more...

The page will display PSAs every time, no exceptions (at least I haven't seen any).

Instead of dies, say passed on, or went to be with the Lord. I've seen that done very successfully. You can almost always find a way to say what you're trying to say without using the negative keywords.

The question is, what's more important to you? Using your page copy as written or making money from AdSense? I think the answer will vary from person to person. Since the main purpose of my pages is to make money, I'm willing to jump through hoops to ensure that my pages show targeted paying ads. Many others won't do it because they feel that they'll be compromising their editorial integrity (and I certainly understand and respect that feeling).

It all depends on the owners main purpose and goal for the site (and page).

europeforvisitors

3:45 pm on Nov 17, 2003 (gmt 0)



The question is, what's more important to you? Using your page copy as written or making money from AdSense? I think the answer will vary from person to person. Since the main purpose of my pages is to make money, I'm willing to jump through hoops to ensure that my pages show targeted paying ads. Many others won't do it because they feel that they'll be compromising their editorial integrity (and I certainly understand and respect that feeling).

Then there's the question of ROI on rewrites. How much traffic occurs on the pages in question? What types of ads are likely to be displayed if you can find a workaround for words like "funeral" or "death"? For that matter, how much AdSense revenue is likely to be generated by news pages, period?

AdSense really wasn't designed for "run-of-network" advertising--it works best on pages about commercial topics. If you had a newspaper site, for example, it might be productive to use AdSense in the food section, the travel section, and the automotive section, but it's probably going to be a waste of space in the general news section (since most people aren't looking to buy products or services that relate to the war in Iraq, the 2004 Presidential campaign in the U.S., Tony Blair's political troubles, or the latest unemployment figures from the Department of Labor).

Of course, there may be occasional times when AdSense might work in a general news section; an ad for anti-cholesterol diets might generate clicks in an article on the latest heart-disease breakthrough, for example. If you think there's enough revenue potential for AdSense in your general news pages, then by all means use the code--but be prepared to display PSA ads much of the time. (And if that happens, it isn't necessarily a bad thing, since those ads may actually be doing some good.)

richmondsteve

6:43 pm on Nov 17, 2003 (gmt 0)

10+ Year Member



birdstuff wrote:

If you use words like: murder...death...and many more...The page will display PSAs every time, no exceptions (at least I haven't seen any).

There are exceptions because the trigger isn't simply based on having a single negative word (or even multiple negative words) on the page. I have a site about crime so I've done *significant* testing since the vast majority of my site's pre-existing pages were filtered for negative content by AdSense. It appears that Google's filter is based on some sort of combination of the # of negative words, a weight for each negative word and the density of the negative words. It's probably even more complex than that.

In other words, it's definitely possible to have some negative keywords on a page and still have AdSense show paying ads.

The catch in my site's case is that 90% of the top 100 search phrase referrers to the site contain negative keywords due to the nature of the site. If I do significant tinkering to page text to bypass negative content filters then SERP positioning will almost undoubtedly take a dive. And I'd rather not cut off the SERP spicket since the site's goal isn't to increase the percentage of impressions that show paying ads at the expense of having a fraction of the current daily visitors.

PFOnline

12:40 am on Nov 18, 2003 (gmt 0)

10+ Year Member



Well, I removed the "dies", "died" and "funeral" words, so they all read "passed", "passed away" and what not.

But I'm still seeing it fluctuate between normal and public service ads.

How long will it take to see if the idea fully worked?

Made the changes last night.

europeforvisitors

1:13 am on Nov 18, 2003 (gmt 0)



Is it possible that there simply aren't any AdSense ads in Google's inventory that relate to the keywords in the news stories?

richmondsteve

3:09 am on Nov 18, 2003 (gmt 0)

10+ Year Member



Like EFV said, it sounds like there's not enough demand for ads than match your content. Though I should say that I have pages with some negative keywords that show some PSAs over the course of the day and some paying ads and other days always show PSAs or always show paying ads. I know because I use the alternate ad parameter and track by URL.

Jenstar

3:40 am on Nov 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Has mediabot been by to check that page since you made the changes? That is one of the reasons why AdSense has problems with pages where the content is frequently changing, because once the bot stops by, it might not visit again for days or weeks.

Marcus Aurelius

9:29 am on Dec 2, 2003 (gmt 0)

10+ Year Member



Just for fun if you have a XX in anything boom PSA.

mnBMXER07

8:59 pm on Dec 6, 2003 (gmt 0)

10+ Year Member



Ive been getting ads for saving wildlife, charities, AidCamps internatinal, and its totally unrelated seeing as how my site is for Downloadable PC games! I think that this might be the reason almost nobody is clicking the ads. Which words could trigger these ads?

Also, i was getting nice ads mostly for gaming computers, but now they changed to these charity ones so it must be something in the HTML code that i added.

Any suggestions?

Jenstar

9:22 pm on Dec 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Those ads are PSA / charity ads, so if Google has not spidered your site, does not any targeted ads in inventory, or if your site contains words that could trigger PSAs (ie. death, murder, etc), Google will show PSAs instead of paying ads.

PSAs will not earn you money, but will count toward your impressions in your stats. If you are getting many PSAs, you should figure out why, or be sure to specify an alternate ad, so you could possibly earn income when Google does not have relevant ads for you to display.

pelican

10:18 pm on Dec 6, 2003 (gmt 0)

10+ Year Member



I've found that adding just a few additional words (or maybe just a sentence or two) can get rid of the public service ads and also get better targeted ads....so iI think t's definitely worth playing with a bit.

Has anyone tried the new feature of adding your own ads? Does it work smoothly?

richmondsteve

12:44 am on Dec 7, 2003 (gmt 0)

10+ Year Member



pelican wrote:
Has anyone tried the new feature of adding your own ads? Does it work smoothly?

I started taking advantage of the alternate ad functionality the day after it was implemented. It works properly and allows me to track impressions that don't show paying AdSense ads which allows me to make appropriate decisions.