Forum Moderators: martinibuster
Question - How can I go about researching what Google will pay per click on a wide array of key phrases and niches? Do they provide some sort of matrix for comparison? I guess this is a little tough since what they pay us is "secret" (I still dont get that or how that's in our best interest but I digress).
Any research resources - I'd love to know about them.
Thanks.
Try Y's "bid tool" - this gives an idea of what keywords are worth to advertisers in various parts of the world so I suppose by default, it must also indicate what those words might be worth to publishers
Two things to remember:
1) Ads for obvious "money keywords" that everyone is chasing may be in short supply.
2) Smart-pricing discounts may be greater for obvious "money keywords" than for other keywords, simply because a high percentage of the pages displaying ads for those keywords will be junk pages that have little chance of converting for the advertiser.