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CPM ads bringing me down

Mfa's are a close 2nd

         

ann

11:30 am on Nov 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This past week I could not figure out why my clicks were dropping, ecpm was dropping and the ctr rate was pretty much the same as were the page impressions.

Tonight I decided to go on another witch hunt with the preview tool annnnnd...

I noticed a lone ad on several of my pages that I had not noticed before (don't usually surf around my own sites much) and viewed it.

Yep, a one page wonder! I article linked nowhere, no links to anything except all the adsense ads that were in all the borders and head and foot. Oh my, ain't we got fun.

Then found another 2 MFA's that was nothing but page after page of directory links in a round robin (3 pages deep and back to the first page of links) absolutely peppered with Google ads.

Blocked those 3 ads and already my ecpm is going back up as well as earnings. Allin just 4 hours.

WHY? Why does Google do this to us and pretend they have our best interests in mind.

I would like to opt out of CPM altogether but not sure how. :(

Ann

The Contractor

12:35 pm on Nov 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This past week I could not figure out why my clicks were dropping, ecpm was dropping and the ctr rate was pretty much the same as were the page impressions.

Yes, that is how some of us find out about CPM/Site-Targeting ads. We discussed this at
[webmasterworld.com...]

I would like to opt out of CPM altogether but not sure how.

I was successful in having site-targeting removed for the site as mentioned in message #135 of
[webmasterworld.com...]

I simply wrote to them requesting opting out of site targeting/CPM ads, uploaded a screenshot and gave them a link showing the mistargeted ads.

In your case, explain your situation and request to opt out of CPM ads.

ann

2:57 pm on Nov 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks contractor,

you would think they would at least look over the landing site before accepting the ads.

I even have mp3 ads blocked that Google was showing on my site but we are not supposed to link to? They don't make a dab of sense in the advertising dept.

What is the worst ad you have had so far that fractured their own code of ethics ie: TOS

Hobbs

6:24 pm on Nov 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



hi ann

worst ad? I once had one titled (country name) $ex in my family safe popular web site, wouldn't you think that G runs the ad text through a filter? I guess not!

ann

6:41 pm on Nov 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Since &ex and mp3 is expressly denied on our websites it makes no sense so whatever to accept ads for such things, I mean, where are they supposed to match them for showing on "relevant" websites?

david_uk

8:11 pm on Nov 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Since &ex and mp3 is expressly denied on our websites it makes no sense so whatever to accept ads for such things, I mean, where are they supposed to match them for showing on "relevant" websites?

You do wonder sometimes. I too have seen ads on my site that deffinitely are against the TOS on the grounds of they land on pr0n sites. I guess that adwords look at your first couple of campaigns and then leave you to it. They can't police everything, but it would be nice if when we report such sites they'd actually remove them. Do they? Hmmm.......

How about starting a "Worst ad" thread someone?

Nitrous

8:36 pm on Nov 27, 2005 (gmt 0)



Well I had a pretty coloured wedding dress image ad on a page about engines!

ann

9:43 pm on Nov 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'll bet the engines looked real nice when they would get all dressed up :)

OK,

What is the worst ad you have ever seen?

malachite

11:07 pm on Nov 27, 2005 (gmt 0)

10+ Year Member



What is the worst ad you have ever seen?

Ad for funeral directors on a page about holidays :)

ann

12:07 am on Nov 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ouch.

Hobbs

7:20 am on Nov 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



How about an MFA with a domain name containing the words like (click here for best) and a page with noting but adsense, that's gotta be a smart one! I am thiking of regestring the violateTosHere.com before it is grabbed.

Hobbs

7:29 am on Nov 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>Ad for funeral directors

Ok so you're a media manager with a budget and a large inventory of ads for funeral homes, which sites are acceptable? Health & Medical? no way very distasteful, insurance? close but not there too, other funeral homes web sites? forget it, that's it, you will go anywhere and everywhere.

mzanzig

8:37 am on Nov 28, 2005 (gmt 0)

10+ Year Member



What is the worst ad you have ever seen?

Don't know whether it's the WORST ad, but a rather funny one. One day I put up a photo of a Scottish Highland Cattle (from our Sctoland trip), and I was really surprised that AdSense managed to find a perfectly targeted ad for it (with a twist)...

"Highland Cattle Semen - from award winning bull XYZ - worldwide shipping"

:-)

ann

12:47 pm on Nov 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Not an ad most people would want!

JuniorOptimizer

12:48 pm on Nov 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A simple form could solve this. Yes/No - Run CPM Ads on My Site.

mzanzig

2:53 pm on Nov 28, 2005 (gmt 0)

10+ Year Member



Nah - that was a valid advertiser with a valid business (exactly as advertised, coming from an award winning bull). Maybe the advertiser was a bit unexperienced in running his AdWords campaign. From the look of his homepage anyway. :-)

Google pretty soon grasped the fact that this ad gets no clicks, and today I am seeing ads targeted at tourists.