Forum Moderators: martinibuster
Question 2: Why not put our own links to let advertisers put their own ads for a flat fee, cpm, or even cpc? Why would I even think about splitting these revenues with Google when the advertiser is on MY site and thinking about advertising with ME?
Writting the DB and code to handle this would take me no longer than 1 hour. Plus if the advertiser joins Adwords to display their first ad, you can bet G will encourage this advertiser to spend his precious budget elsewhere... you might even end up losing some or all of their ad budget.
In a print magazine, the success depends much on the ads seller. The print magazine can be fantastic, when the ad seller fails, the magazine becomes bancrupt.
So I see it as a perfect division of labor.
I write the content for my online magazines.
Google sells the ad space.
As long as you have an ad serving software that can make life easy for you in terms of ad serving, tracking stats and offering your advertisers real time stats. The two sources of income can definitely coincide. It's called spreading your basket -- so even if your Adsense CPM dropped, you have your income from your own advertisers to tide you over. For us, our revenue split is about 60-40 with Adsense giving us 60% of our revenues while own advertisers about 40%.
If I do not want the link by Google that says "Advertise on this site" Will it appear anyway?
Meaning if I opt out, will G still show the link pointing it to a generic page?
If so, can I opt back in, customize a landing page enough to add my own text and link to tell them to get the heck out of there and send them to my own "Advertise on this site" page?
Great huh?
There are so many sites like mine out there with existing "Advertise on this site" links that Google now becomes direct competition. ASA this really needs to be fixed. If we opt-out, make the link go away. Things like this makes it so that I'd already be trying out YPN if it was available in Canada.
I don't think google's own servers is the place to rebel, but I'm sure some people will put up a custom text saying to contact the site directly for CPM ads... :)
You cannot make the ugly advertise on this site go away.
Great huh?
Are you sure? A friend of mine did opt-out and his ads are not showing the 'advertise on this site' link
By the time Google is through with them they will probably end up advertising in Google serps. Not geared to get them for you, just for Google. But that is fine with me, I do not want cpm ads anyway---I already have ad companies for those.
Why would I even think about splitting these revenues with Google when the advertiser is on MY site and thinking about advertising with ME?
Because the advertiser may not be interested in advertising on your site except in a Google context. If the advertiser already has an AdWords account, advertising on your site is simple and easy-- with no need to negotiate with a publisher who may have an inflated idea of his traffic's value, who may not know how to serve ads, whose accounting may be suspect, who may not be able to deliver enough impressions to justify a direct ad buy, or who may be a complete nutcase.
Also, Google ad sales and your own ad sales needn't be mutually exclusive. Not all advertisers want AdSense-style text ads, and there's nothing to keep you from selling text ads through Google (which has an enormous pool of advertisers to send your way) while selling banners, flat-fee sponsorships, etc. independently.
I'm mainly curious to see how it looks and how it might affect revenue... so I'm willing to try it but wondering if I need to do something additional to get the message to show?
Shortz
Because the advertiser may not be interested in advertising on your site except in a Google context.
Agreed, but just like you wouldn't want to put adsense ads on pages where you sell your own widgets. I know some people do but having the competition on the same page will reduce sales. It's all about telling the visitor to take the action you want him to. "Buy Mine Now or you'll regret it!" I wouldn't tell my visitors Buy Mine or someone else's.
The same appies to selling adverstising on your site. If I have an extra link on every ad block, it takes away from my strong "Advertise here or you'll regret it!" message. Appart from the confusion of seeing multiple Advertise on this site links, i'm confident I would lose advert sales.
I do understand why Google would put such a link on their ads instead of giving us the option to add a referal link. A referal link would be added by thousands and they would have to share some $$$. However, adding this link to the ad blocks themselves adds their links to a GAZILLION ads shown everyday.
To me that sounds a hell of lot like pop-up or pop-under philosophy of doing business and I find it Shameful.
