Forum Moderators: martinibuster
[google.com ]
Yes of course, but it's interesting to see if we also understand it.
It also gives us the opportunity to discuss the exact meaning of the Adsense vocabulary. And of course it gives us the chance to show off what we know (or don't know) about the Adsense program.
CPC = Cost Per Click. It means the amount of money Google pays you for a certain click. Every click has its own CPC. Of course, an Adsense publisher wants CPC to be as high as possible.
However, advertisers aim to get their CPC as low as possible. A structural CPC of less than $ 0.10 is reason to complain in this forum (for some of us).
Some lucky ones brag about $ 2.00 or even $ 5.00 plus CPC. Some of the real old f*rts here sometimes talk about the good old days of $ 20.00 CPC.
CTR = Click Through Ratio. It means the percentage of page impressions that leads to a click. For example if 100 page impressions result in 1 click, CTR = 1%.
Some of us have overall CTR of over 5%, others have less than 1%. The better the ads match the content of your pages, the higher one would expect CTR to be.
So who's next?
ROFL - you made my day! Great post!
-- M.
cpc = cost per click. amount of money advertiser has to pay for a click.
about half of the adsense forum members seem to equate cpc and epc (or speak of cpc instead of epc). but there is a difference, because google takes its share of the click price. so, as regards publisher income, one could agree to speak of epc.
cpc = epc + google commission including smart pricing
Getting $0.01 per click = Welcome to MFA and CPM Hell
i understand that im in the hell :( but dont understand what is MFA and CPM which sends me there
CPM = cost per thousand impressions
the amount an advertiser pays each time a user views his or her ad and an impression is recorded
But my site is not for MFA ,my site is 2.5 years old and i started use adsense since august 2005. .For CPM my advirtesor need to wait 1 week to show their ads 1000 times :(
