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Mysterious missing impressions and sinking eCPM

Phew, that was close - an accidental shot in the foot

         

zCat

11:16 am on Nov 14, 2005 (gmt 0)

10+ Year Member



So, I just had a lousy AdSense weekend. Impressions down by 20%, earnings down by more, eCPM tanking. A glitch, I though, but the trend continued. Traffic down? Yes, but only marginally (compared to other weekends). I know my traffic and the number / quality of visitors was steady, just that they were suddenly producing far fewer AdSense page impressions. A problem at the AdSense end? Ads were showing as usual. Site OK. Nothing made sense. I even went as far to check that there wasn't some major event / problem in my target market which would impact browsing habits.

Then, playing around with my site, I noticed my search index had gone AWOL. (it's a largish site and I have my own indexing solution). Gone, disappeared, departed to pastures new. (I haven't traced the cause, but presume my own script has borked up at some point). So no search results. Aha - the logs. Could it be? Yes. The number of (failed) searches approximated to the number of "missing" AdSense impressions.

Doh. Phew. Now all I have to do is get the index recreated, and ponder over what lessons this has for me (keep a recent index backup on site; and better use of AdSense channels for a start).

It's a rollercoaster life in the AdSense Army ;-)

ann

11:27 am on Nov 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



HUP! One, two, three, HUP!

ann

11:29 am on Nov 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This month, the servers hard drive fried...lost time.

One holiday weekend after the other and more coming up....visitors down, clicks WAYYYY down.

Yup not looking too bright in the neighborhood.

Ann

zCat

11:34 am on Nov 14, 2005 (gmt 0)

10+ Year Member



Yup not looking too bright in the neighborhood.

Fortunately the target market of the site with the problem isn't the US and doesn't suffer from such extreme "holiday swings" :-).

Sweet Cognac

12:47 pm on Nov 14, 2005 (gmt 0)

10+ Year Member



I know what you mean Ann. Our server was down 10 hours on Saturday. We're on a VPS, and why we have to babysit the server from our control panel is a mystery.
The server is in Houston and seems to want to shut down whenever it wants, and we are suppose to go into the control panel to turn it back on?

Hello Houston... we have a problem

(Since when did Veterans Day become a major holiday? Nothing happened in our town, not even a parade.)

dzcap

12:51 pm on Nov 14, 2005 (gmt 0)

10+ Year Member



If it makes you feel better my server died for 6 hours and I wasn't notified. I didn't put site on it yet though =)

Sweet Cognac

1:16 pm on Nov 14, 2005 (gmt 0)

10+ Year Member



No, we weren't notified either, and they are suppose to email us when it goes off. We didn't find out till 11:30 that night that the server was "off" all day.

I am just so mad about this. VPS is suppose to be better than hosting and we pay 3 times as much for it. Tech support said, "Oh, I don't know what the problem is, I'll send in a ticket.

So, anyway our Adsense was way off. (Now I understand Brett felt when Chicago went offline.)

dzcap

1:40 pm on Nov 14, 2005 (gmt 0)

10+ Year Member



Your best bet would be to go with a dedicated, VPS don't leave much room for expansion. If you get a sudden surge of traffic, your VPS will likely choke or shut down.

SilverSiR

4:37 pm on Nov 14, 2005 (gmt 0)

10+ Year Member



CPM is down by about 50%, talk about a bummer!

dzcap

4:40 pm on Nov 14, 2005 (gmt 0)

10+ Year Member



It's dropping over here too =(

perldiver

5:19 pm on Nov 14, 2005 (gmt 0)



But zCat brings up an interesting point. I never considered my own search results page(s) a major source of gainful impressions. Perhaps a new CTR resource some of us webmasters could look into trying to enhance...

janethuggard

9:06 pm on Nov 14, 2005 (gmt 0)

10+ Year Member



It is the server down time issue that has kept us at the current server for 6 years. It has been down less than 20 minutes in the six years in only two events.

Server reliabilty is a huge factor, and when chosing one, way back, it was reliability that was the key reason for chosing this one.

It means we don't have all the bells and whistles available to us that other servers offer. But, back when we had those bells and whistles on another server, complete with data base and cgi bins, and I hand coded pages, we didn't make much money.It was not because they were down all the time, though they were. But, instead because we took long too long to hand code pages, repair bad code, and update the code.

Since the whole idea of having a business on the web is to make money, when we chose a new server, we chose one that was reliable, and then learned to work around and do without the bells and whistles.

I think much like the black belt in Karate. He knows he can do it if he needs to, and knowing that, is enough. He has nothing to prove to anyone, he has proven to himself everything that is important. That is all that matters.

ann

9:43 pm on Nov 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Mine is dedicated servers. They have been extremely reliable.
One site the new one is on alone but the other server holds my two earning sites and wouldn't you know, It was the one the hard drive fried in. :(

Lucky I am a stats addict, I usually check my sites first and then check adsense.

That day I checked adsense first and was horrified at what I saw! I Google my keyword, seen no position shift and went directly to the site to check it out. No site in sight. :)

I apparently caught it before it had been off too long but it was still an estimated 12 hours before my son could get a new server set up and put our sites up so they would at least be earning ad income while all the scripts, etc was adjusted for the new one.

Like I said, just another bright day in the neighborhood :)

Sweet Cognac

11:34 pm on Nov 14, 2005 (gmt 0)

10+ Year Member



Sorry zCat, I didn't mean to be crying my probs on your thread this morning. I'm glad you found out the problem so quickly. I don't use a search feature, even though I really could use one real bad. Interesting to know it affected your Adsense impressions, when it went down. Why would that be? Do you have adsense on the search results? Sorry, I don't get it.
- Blond - blue eyes :)

zCat

7:14 am on Nov 15, 2005 (gmt 0)

10+ Year Member



Sweet Cognac: yes, I have AdSense on the search results. In the context of that particular site it makes sense (doesn't always work though). Due to the templating system I never got round to putting a seperate channel on them...

Anyway, search has been back up for almost a full day now and all figures are returning to acceptable (if not scintillating - I'm going to have to cancel the order for the Ferarri again) levels.