CTR improved then went back to normal.

[ziago]

I thought I would add AS code to the top of my page on Sunday October 31st and it made a huge difference. It upped my CTR from 2.1% to 24% and I made good money. The next day (monday) the CTR went down some and has continually been going down back to what it was before I added the AS code to the top of my page. I feel like Google is playing with the #'s.

Also, I added the AS code to another one of my sites that receives good traffic on Nov 3rd and have not seen any type of jump in my impressions. This is really concerning me.

Thank you guys so much for any help you can offer.

[edited by: mack at 6:53 pm (utc) on Nov. 8, 2005]
[edit reason] Url removed. See TOS [webmasterworld.com] [/edit]

[mack]

Hi ziago,

Does your site have a lot of repeat users? You may find that your users saw the new ad placement and perhaps clicked. Now the same users are seeing the same ads and are not paying as much atention to them.

I have found that altering ad placement usualy effects ctr, not always long term. Sometimes only for a short period of time.

Mack.

[ziago]

I do not have a lot of repeat users... I should not be having any at all really.

Also, what about my impressions not increasing after I put the ads on another site that gets a good bit of traffic.