Adwords kills Adsense CPM

[linuxguy]

I lost some positions at Google on the last update, to get some traffic back I tried using Adwords.

A few days of testing with Adwords and now my CPM is half of usual.

Smart-pricing is killing me! Is there any way to get traffic from Adwords and keep a healthy CPM?

Perhaps I should try to use Adwords + YPN or Overture + Adsense?

[Clark]

The only thing that Google seems to like these days are sites made for adsense. If you want to succeed, start scraping sites, munge the content. Repackage it.

You can browse one MFA site after the other for great techniques on achieving a superior CTR rate. 1/3 of the links on the page are internal navigation to similar pages, 2/3 are the adsense links. It doesn't seem to hurt their conversion which means smart pricing works in their favor. After all, the visitor came for the same content as your ads. Instead of googling to find the right site in the first place, the user makes a couple pit stops on sites with adsense on it first. It's in Google's favor. Use this in your favor too.

Try one niche after the other. Analyze the hell out of the results. Figure out Google's algorithm and you're good to go.

Or you could do what I've done and many others here. Build the best site you can with the best original content, in a topic you love. Get some real advertisers. Slap adsense on top of it. Then watch scrapers copy your content over and over again and make more money than you with your content without getting penalized by smart pricing.

Every time I do a search for unique words on one of my pages, I find 3-4-5 scrapers on the first page of results. I used to report them but it doesn't seem to make the slightest difference.

[elsewhen]

clark... how do you know that scrapers arent getting "penalized" with smart pricing. it seems to me that users who click on ads just to escape a vacuous page are not going to convert very well.

do you know first hand that scrapers have high eCPMs or are you just assuming that because their are so many of them?

[aeiouy]

Of course he doesn't know that.. unless he runs a site himself. He is being a smart-aleck.

[Clark]

I'm not just assuming. I've done an analysis of this. Ran a few experiments. I'm not saying that having an MFA will automatically work. There are some techniques you have to employ.

I happen to hate spammers and won't do it, but if I had no morals I could make a ton of money that way, based on the experiments I ran.