Forum Moderators: martinibuster
Most of the ads we see on our sites pay per click. You can have 4,000,000 impressions, but unless you get some clicks you don't get any money.
There are cpm ads that have been added to the range available to advertisers fairly recently. Here, you will get paid whatever Google decides per 1000 impressions.
So a mixture of both, but most of the ads pay per click.