Problem with AdSense Revenue

Is this what Google calls 'Smart Pricing'?

[sezampicika]

Hello.

I've decided to give Google more quality Ad Inventory of my website.
I am now giving them 100% more page impressions, and I recive around 50% more clicks. Wich is just fine for me...

But earnings are pretty much the same as before. (eCPM is same)...

Is this Smart Pricing?

Regards!

[stuartc1]

sound like it probably is - the same thing has happened to me.

I contacted the adsense team last week and they told me smart-pricing works like this -

Example: if you have a site with details of a new camera (spec of the camera etc, not a review page) and someone clicks an Ad which is to buy a camera... then it is classes as worth less that in they had clicked on the ad from a page which reviews the camera.

In other words, they are saying smart-pricing is based on the type of of ad they feed to your pages and the topic of your page.

Sounds a little unfair because they are guessing that the click is not going to make a good lead based on the page content, and not based on how the lead actually pans out.

[sezampicika]

They just think of their Advertisers ;-)

[dzcap]

sezampicika, I am in the same boat as you. I have managed to increase CTR but my eCPM dropped by a lot. So even though I increased both traffic AND CTR, I am earning significantly less. No doubt this is the result of smart-pricing, now I am trying to find the perfect balance. Which is the highest CTR I could get while avoiding smart-pricing.