Getting Very low result with Adsense

I need Urgent help for improving Adsense

[kashifkb]

Hi there,

I m facing a severe problem.

I am using one and only way of getting targetted traffic to my site and that is Google Adwords. I increased the Advertising Cost by 100 %. By doing this I am getting clicks, impressions but my adsesne earing is going down, CTR is going down too.

and Simply

more clicks=less adsense earning
more clicks= low ctr
more advertising cost=less adsense earning

I am very upset about the above stats. Can anyone help me to come out of this problem.

And tell me how can I get good results with the adsense and improve the CTR. How can I improve my adsense.

Plz advice.

I will be very thankful to you.

Kashif

[dzcap]

Arbitrage is very hard, I think you should concentrate on building natural traffic instead.

[midwestadsenseguy]

You're fighting an uphill battle. Google is a major middle man taking high percent of the bids that are on your site. You pay full price on adwords to get people in the first place. To make up that difference is brutal. Remember too that you have to pay for 100% of the clicks Google sends you but then will be lucky to get 25% off your site.

Adwords will only work for you if you have a sticky site that brings people back the next day OR you have a high margin product you are selling that converts very well. In fact I never run adwords unless I have both... high margin product to sell AND sticky site that will hopefully bring them back to the site in the future. The other possiblity is to run adwords just for a few weeks with a new site to help get it into Google faster.

If you think your site is sticky and Adwords will bring customers that will return the following days... try turing off your adwords account in the morning when clicks cost the most. As the day goes on ad invetory will get burned up and competition for clicks will drop. Then perhaps 3pm-5pm central, turn on your adwords account and you should have to pay less per click for the same number of people. A cheaper way to get people to your site than running adwords all day long like everyone else.

This doesn't work however if your only goal is to make money off adsense. Why? Because you will be getting less adsense EPC on your site later in the day as well.

Good luck!