Forum Moderators: Robert Charlton & goodroi

April 2026 Google Search Observations

         

Martin Ice Web

1:33 pm on Apr 1, 2026 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month




from now on I would say we call the updates: core-downgrades – best of two worlds: spam and ads

[edited by: not2easy at 3:07 pm (utc) on Apr 1, 2026]
[edit reason] New month, new thread [/edit]

MrSnuts

8:11 pm on Apr 20, 2026 (gmt 0)

5+ Year Member Top Contributors Of The Month



Like @shawnb61, I operate one of those enthusiast communities too (guitars involved, too), with a voluntary subscription/supporter setup, so, I am happy to read from someone from that forgotten part of the web.
I also feel this segment of internet might eventually re-gain relevance, seeing that social media is drowning in AI slop and also starting to be treated/regulated by governments who notice the toxic impact it has (think youth protection laws).
I do have some doubts people are aware sites such as ours still exist, if you are a TicToc-Kid and have never seen these enthusiast web projects, you might not go looking for them, so, that's the obstacle to that return of this community driven web.
We are not too far from the public realizing how calm & cool those communities are compared to what else is out there, who knows, there might be a nostalgic turnaround in some niches at some point, and maybe a search engine able to surface these sites might find an audience - but that is all wishful thinking.

Now, regarding CF: I'm on a paid plan for about a year now, and yes, configuring CF without ChatGPTs help will drive one nuts @RedBar. I can only state that the $25/month are saving me roundabout $120/month in bandwidth. I am hosting Terrabytes of audio on S3 instances, and AI crawlers loved to download heavily until I stopped that by CF, hence the savings.
The MITM concern is real tho, if you are dealing with truly sensitive data, CF might not be the tool of choice.
I did wonder about the same concerns when it comes to using free LetsEncrypt SSL certificates, I would not be surprised if we all found out these were door opener No1 for any government activities some day. That's a wild theory, admitted, and I chose to ignore both concerns for my main project.

@shawnb61 - CF can handle exactly the mentioned scenario of "I have valid users on bad ASNs" quite well by its "managed challenges" - those require solving some captcha like thing if the ASNs reputation is too bad or other factors indicate this might not be a human, so this is exactly what covers your scenario, minus the manual effort chasing ASN and IP changes.

Last, @ichthyous mentioned claude code, and he's right. I am a heavy claude user and churned out the long missing apps (iOs+android) for my community using claude. Took six weeks, cost around $500. If you can describe what you want in detail, this tool is able to speed things up and reduce cost so dramatically that it turns all your former cost&effort evaluations upside down.
If you have been around for some years and invested time & sweat upgrading php versions, servers, mobile requirements and whatnot, be aware tools like claude are capable of doing these tasks from now on. We are entering a new ballpark here, with lots of opportunities if you have some ideas. This really should be noted as a golden opportunity for enthusiast or small budget projects, the thought "this is going to be too much work for little return" really needs to be revisited with AI tools in mind.

I do feel the pain of those whose projects/businesses are going down the drain with the recent development - getting rich on organic + ads has been over for long now, and as Martin reports - doing ecommerce based on organic results must be a bad rollercoaster, too... good luck to everybody out there.

absheikhh

10:42 am on Apr 21, 2026 (gmt 0)



I think what a lot of people are seeing here is not just ranking volatility but traffic redistribution.
Pages might come back to similar positions after updates, but clicks do not recover the same way. That points more to SERP changes than pure ranking loss. AI overviews, ads, and other features are likely absorbing a big chunk of the clicks.
The “conversion spike before update” pattern mentioned above is interesting and I have seen something similar. It feels like during testing phases, results are cleaner and intent matches better, then once fully rolled out, things get diluted again.
Also worth noting that some businesses are reporting stable or even improving revenue despite lower traffic. That suggests less but more qualified traffic in some cases.
Overall it feels less like everything is broken and more like the rules of where traffic comes from and how it converts are shifting.

Micha

10:57 am on Apr 21, 2026 (gmt 0)

WebmasterWorld Senior Member Top Contributors Of The Month



Let's just say it like it is: Organic search is as good as dead. Anyone who relies on it is in big trouble. However, there are differences. Here in Germany, the situation isn't as bad as it is in the U.S., at least judging by the comments here in the forum

Martin Ice Web

12:51 pm on Apr 21, 2026 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



What i see in serps is fully amateur websites from years ago. Never been visually updated. Code is like from 90s.
That rises my opinion that google tries to fight the AI spam and is not good at all with it.
I can go into ervery vertical. It is a mess. Coding, examples, shopping or information.

@MrSnuts, I never said that we a only relying on google organic traffic. We are selling on amazon too. And since the last update the sales have shifted towards amazon.

christianz

2:18 pm on Apr 21, 2026 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



rises my opinion that google tries to fight the AI spam and is not good at all with it


They are TERRIBLE at it.
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