No ranking in Other Countries

[Gokul]

I have a websites for example, let's say it is xyz[dot]exchange which ranks all pages and blogs in my country for all keywords. But when it comes to other countries my site doesn't rank any page for a single keyword. My question is does the domain extension [.exchange] affects this? If I choose .io or any other domain will it let me rank. But the other problem is even if I redirect my existing domain to a new one will it help me to rank on other countries instantly.

Kindly, anyone help me with this its urgent.

[tangor]

@Gokul ... Welcome to Webmasterworld.

There are top visible domains such as com edu mil gov org that ALWAYS have more love than any other. Of those OTHERS the next best is country which can, surprisingly, often rank with the other top level domains, so the answer is YES, the domain name does effect ranking. ON THE OTHER HAND, it is site CONTENT that is more important and USER INTEREST that effects placement in serps.

NOTHING is INSTANT on the web. Fast as it is, RANK has to filter through amazingly arcane rules and data centers and this can take days, weeks, even months. THEN AGAIN, if g doesn't like your face you won't list anywhere, anytime.

Too many variables to give a "magic answer"---besides, there are no magic answers. What does pay off is good content, general interest, properly coded, user friendly, and clean (as in not gaming the system for financial advantage in the advertising add ons).

Good luck!

[Gokul]

@tangor
Thanks for sharing your view. I am new to the present company and they have been working for more than 3 years but still its not visible in other countries, and since I have taken charge I have published content on two websites they own and content is visible in other countries for the other site and when it comes to xyz[dot]exchange site the content is only visible in home country. That's why I have no idea about it.

I need to find a solution that's helps it, and there is nothing with the content because I have worked on various sites with com domains and they are ranked on SERP either in first or second page. So, I am sure definitely its not content.

kindly share your views @all

[not2easy]

Hi Gokul and welcome to WebmasterWorld [webmasterworld.com]

Is their content related to rates of exchange or stock exchanges? Or even product exchanges? If not, that may hurt the chances of any fast indexing.

[Gokul]

@not2easy
It's a service based company providing blockchain services they develop crypto exchange, wallet, NFT and other related platforms and work a service based startup. I have a inner feeling that this may be the reason, but still I am not confident in this as have not encountered these issues before. And if this is the issue then what should I plan for in the future to rank on other countries.

[not2easy]

You could add links to organizations related to their business that are based in other countries - but I wouldn't do that if they are not part/members of those other organizations.

I am not sure how Google currently treats the YMYL topics today, it is not something I deal with.

[Gokul]

Thanks for sharing your view, I just need a clear solution what ever it may with next two days as I have to move forward to work on other key aspects of the company. But before that I have to sort it out. Kindly let me know any of the possible things that would help in this situation.

[edited by: not2easy at 5:51 pm (utc) on Jul 11, 2025]
[edit reason] Please see TOS [webmasterworld.com] [/edit]

[RedBar]

@Gokul
I haven't a clue about your intended market(s) however if someone wanted me to do something like this I would firstly examine in detail just how the existing players are achieving what you would like to do in each potential market.

Are they all in one language?
Does any one specific site appear in all target markets?
How are the sites coded?
Where are they all hosted and by whom?
How old are the sites?

You need to discover why they have achieved success if you are to join them.

[tangor]

what should I plan for in the future to rank on other countries.

Which countries? If you don't want to be specific, then which continents?

[Gokul]

@Redbar @tangor
The Company headquarters is at India and the site is hosted from Arizona. We have all the keyword ranking in India and since the last two months since I joined this company I have made several changes and I can see the improvements in rankings in India but when it comes to UK, USA, Europe or Gulf I couldn't find any improvement. I have worked on site code and cleared even page speed insights score but still its not working. My previous company is a competitor of my present company and I just switched job two months back. The contents I wrote for previous company ranks in all countries for all keywords. But now, its a different situation even after putting lots of extra effects.

[RedBar]

@Gokul
Ok, I'm going to try and keep this as brief as I can.

Is your site a .com or .in? Your old site, how old and is it a .com?

My experience ... 55 year old Anglo-Indian company exporting from Madras / Chennai, 32 years website presence.

Until 2012 my sites dominated my widget sector globally and then Google started to demote mine and many other non-US widget sites to the extent that by 2016 only 8-10 Indian sites, out of thousands, could be found outside of India where most still ranked well. I have posted about this many times however it was G's attempt at localisation especially of its USA SERPS. This also filtered through to many Western SERPs whereby these days it is rare to find Indian companies listed BUT, get this, USA retail widget sites can rank extremely well even though none of them are able to supply whatsoever.

My 32 years Indian HQ site now only ranks in India however my 32 years Global HQ in the UK still exists in most SERPs however is 99% of the time out-serped by poor local sites mostly with poor text and images. My global site is still acknowledged to be my industry's "go to" site. It is not an ecommerce site, it is specifically designed to be widget trade informational for architects / specifiers / bulk purchasers.

Whilst I can still get new pages to rank it can take 3-6 months.

To combat G's deliberate manipulation I have reverted to re-launching .asia .cn .in .it plus others aimed directly at their own national markets. This has worked well in conjunction with national trade shows within those countries.

I do not envy your challenge(s). You are up against The Gorg therefore one tweak could eliminate you almost overnight.

Good luck.

[not2easy]

@RedBar - in the first post of this thread the domain in question was described as example.exchange

[Gokul]

@Redbar
As, I said before its a .exchange site and that is the reason I am here whether it is the main reason affecting my presence on SERP in other countries outside India. And is there any possibility to rank on other countries if I work on any other factors.

[RedBar]

Yep, I know, all I am doing is giving my past and more recent experiences with G and what I have seen happen in my global industry specifically insofar as India is concerned. Who knows if this is applicable across all or only some sectors in India or any other specific region because we know they can do this.

If they can make it work then great however they need to be forewarned with the knowledge that G may not allow success no matter how good the site may be.

[RedBar]

its a .exchange site

G manipulates, it has done for many years, are you at all likely to be one of its competitors ? If so you're in very hostile territory.

I've not looked, is .exchange a gtld ?

[tangor]

Whatever .exchange might be, it is NOT .com, .org, or .net.

The domain name DOES make a difference, always has.

[Gokul]

@Redbar @tangor
Thanks for sharing your views on this.

[Kendo]

I am surprised that no-one has mentioned the key issue.

What languages do your web pages cater for?

[Gokul]

@Kendo, The whole site is filled up with only English content.

[Kendo]

The whole site is filled up with only English content.

- Do search engines provide results based on locality?
- Do search engines in other countries include English results?
- Do search countries in other countries include English results when the user has nominated a different default language?
- Do search engines translate the keyword being searched into other languages and then search for those?

[Gokul]

@Kendo
Yes, Yes, Yes, for this I can just let you a simple view. My previous organization is one of the competitor and the company is also present in the same state/province they also have their whole content in English and I have published nearly 50+ pages and those all ranked and still its for many keyword even later a year, so where did it all go wrong.

[Whitey]

@Gokul, it’s likely not just the .exchange domain; while gTLDs like .com or .io may carry slight familiarity bias, Google mainly ranks on relevance, authority, localization, and user signals.

Key blockers to check:

•Are you targeting country-specific audiences with localized SEO signals (e.g., hreflang, local backlinks, local content relevance)?

•Does your site authority match competitors abroad, or is it seen as “India-local”?

•Is your hosting/CDN setup slowing delivery or hurting UX in other regions?

•Are you facing algorithmic bias or trust issues (especially in YMYL sectors like crypto)?

Simply changing domain or redirecting won’t bring instant global rankings; you’ll need a multi-country SEO strategy: technical + content + authority + trust-building.

[Gokul]

@Whitey
Thanks for sharing your view on this, some of the points you noted have been already solved except a few and particularly the site authority and it takes time. So, I have to wait for it.

[Kendo]

the site authority

Another can of worms. I have never been impressed by SEO evaluations, especially those based on factors that Google claims to not to affect ranking. For example "spamscore".

We are damned if we follow recommendations and dammed if we don't. But interestingly, all the online spamscore checkers reported the same value of 22%, which is supposed to be good, but some have it flagged in red.

As for Semrush and the other spy agencies, the ones that advise our competitors how to undermine our rankings, they are ALL blocked from our server, so how can they be authoritative?

For SEO to be credible, search engines need to stop featuring websites with no content (even blank pages) as #1 in search results.

[Kendo]

I found this interesting... that while my pages do contain links to relevant sources for more information where relevant, but without being repetitive, that I end up with a spamscore of 22%.

So I tried other web pages that abound with links to anything and everything at every opportunity like wikipedia and found that their spamscore is only 9%

Who else is dumbfounded?

[tangor]

Who else is dumbfounded?

Follow the money.

AI continues to cannibalize content, propping up "answers on top" with proprietary content next---websites continue to disappear unless one pays to play. Few here at WW have THAT kind of budget since the "house" rules have limited the number of big players.

In short: Table Scraps

[Kendo]

I checked the domainauthority and spamscore of our other sites. We provide a few different services and each has a dedicated website. Most reported 22% spamscore but one of the oldest has a spamsore of only 4%.

I find that strange because although it has fewer backlinks, they are mostly the same type of backlinks, and my fear that our own links to it affecting ranking may be baseless.

I say "baseless" because a while back I signed up for a trial check for bad links and received a report containing 100s of sites that were claimed to be bad for reputation. But I checked each one and found that more than 90% of those sites had no reference to us at all. Of the remaining 10%, 5% were from our own associated services and information sites. The report was obviously fake, but it got me thinking about bad links and I have found none myself that should be considered bad.

But the difference between 4% and 22% is huge and in my case it seems proportionate to the number of our backlinks.

Yesterday I reviewed a not so old list for the top 80 shareware sites... very few are still online. But they do still have our products listed and we do still have affiliates displaying our banners. These avenues are probably the only real difference between the 4% and 22% spamscore.

Are we damned if we do and also damned if we don't?

Could the so called experts have it that wrong?

[Kendo]

Something that I noticed recently is the effect of location. For example, on one website we added the full address and phone number to page the footer.

In Australia our pages went from #32 to #11 but in USA they went from #34 to #70.

Now that logic might work if the visitor is ordering pizza, but what about digital goods and services for international clients who in turn have clients worldwide?

[Whitey]

@Gokul - you might want to reflect on this article and comment by John Mu at Google, as part of your overall consideration.

Consolidating authority onto a main site, with language or localisation folders, also with consideration to a single TLD (my preference is .com versus country specific) , that is sustainable, is best imo. Read on:
[seroundtable.com...]

[Satyendra]

Though you have not elaborate the problem but as per my understanding you are not getting organic traffic from multiple countries. There are two ways you can proceed.

1st way: You need to find out high searched global keywords. Content should be geolocation neutral. But you need to apply more effort to achieve a good keyword ranks as well as organic leads.

2nd way: I strongly recommend this method. You need to create multiple pages to target multiple geo location. Tone of content and facts to be explained should be customized as per the real-time requirement for each geographical region.

You also need to take all on-page measures in both cases. I believe that you will start getting organic traffic gradually.