Forum Moderators: Robert Charlton & goodroi
Webmasters, it’s time to face the truth: no one is going to protect our content from Google’s AI Overviews—except us. Every day, original work is being lifted, repackaged, and served back to users with no or very little attribution, and no traffic returned. This isn’t curation. It’s exploitation.
Every one of us, in our own countries, has copyright laws that protect our work. We don’t need to wait for a global solution—each of us can push back, starting at home.
So let’s stop waiting. Each of us has the power to act within our own legal systems. File complaints. Demand accountability. Push your local authorities and copyright bodies to take this seriously. Almost every country has a copyright authority with a website and a complaint form—start there. The more of us submit complaints, the harder it is for them to ignore. Google isn’t above the law—and it’s time we remind them of that.
I understand some webmasters fear filing takedown requests might risk their sites being de-indexed by Google, but staying silent only lets the problem grow. When filing complaints with authorities, it’s important to mention this fear—so they understand the full impact on webmasters and can take it seriously.
And just as important—we must all demand real tools to block AI from scraping our content. This shouldn’t be opt-out. It should be opt-in. Our work should not be fair game just because it’s online. Consent must be the default.
Do not delay. Do not wait for someone else to lead. Every day we stay silent, more of our work is taken without credit, without permission. If we don’t act now, we’re handing over our rights without a fight.
In Australia, our copyright law includes ‘fair dealing’ exceptions—but they’re limited to specific uses like research, criticism, or news reporting. Simply scraping or repurposing our content without permission doesn’t qualify. That means we have strong legal protections—if we choose to use them.
Today, we filed an official complaint with the Australian Competition and Consumer Commission (ACCC), and also with the Australian Copyright Council, to hold Google accountable—and I encourage you to take action in your own countries too.
P.S. I wish this website would take a more prominent role. It is a gathering place for webmasters from all over the world and, in a way, represents webmasters everywhere.
Dear All,
Could you please acknowledge your receipt and actions relating to this complaint, circulated for accountability purposes between yourselves.
I have web publishing activities globally and am a contributor (anonymous) to an authoritative forum in digital publishing and e-commerce. The purpose of this email is to help accelerate the awareness and actions of fairness and lawful compliance for the common good, both here in Australia and globally.
I write to express a serious concern about Google’s deployment of AI Overviews in its search engine, which is currently lifting, repackaging, and redistributing original web content without meaningful attribution or traffic return to the source publishers.
This practice, carried out by one of the most powerful companies in the world, undermines the principles of copyright and fair use across every digital jurisdiction. While Google claims to summarize, in effect it reproduces original work in a form that diverts user engagement away from the creators, thereby eliminating the fundamental value exchange that sustains the open web.
The evidence of this is widespread and global. Publishers, bloggers, businesses, academics, and independent creatives are reporting significant drops in visibility and engagement. Many now find their content appearing in AI-generated outputs; altered, stripped of context, and with no benefit returned to the original author. This is not curation; it is unauthorised commercial replication at scale.
The broader implications for the global creative economy are severe. If the creators and publishers of the web are systematically removed from the information loop, we risk accelerating the collapse of sustainable content creation. Innovation, cultural preservation, journalism, education, and public knowledge are all at stake. Urgent cross-jurisdictional attention is needed to determine whether this behaviour breaches existing copyright law, anti-competitive statutes, and moral rights protections.
Please note that I request to remain publicly anonymous (unless specific permissions and protections are granted to myself and agreed between us) in relation to this complaint, due to the commercial nature of my own web publishing work and potential professional implications.
I encourage your respective bodies to urgently investigate and, where necessary, intervene to ensure that global copyright and competition laws are enforced in the digital space, especially when actors such as Google circumvent the very structures that sustain online creativity and information plurality.
Thank you for your consideration.
Yours sincerely,
MEANWHILE hardening websites against AI/LLM is the first step ... and oh so many webmasters are terrified of how that will affect their serp ranking.
EU Copyright Directive allows content scraping only if rights holders don’t opt out, and crucially, attribution is still expected.
Ultimately it will take a cadre of lawyers willing to tilt at windmills pro bono up front on behalf of a class of webmasters (yet to be defined) for a BIG payout on the backside, some five or ten years down the line
[edited by: goodoldweb at 4:55 am (utc) on May 25, 2025]