Conversions are gone, traffic is fine

[seokees]

For the first time in years, my websites (all verticals) are not generating conversions for a week now. Traffic got some small upticks in Nov and Dec core updates, after some volatility.
The Dec spam update pushed traffic down again (not that much luckily).

But what happened just before Christmas (23rd) the conversions stopped. Traffic stayed normal, as usual on the Christmas days the traffic went down. After Christmas the traffic went up again. And now for two days the traffic is quite high (because of the weather). But the conversions that are normal this time of year (for 7 years straight) are none-existent.

Has this something to with the spam update? Is Google sending me traffic (no bots, thouroghly checked in different analytics) with the wrong intent?

[justinmundia]

You need to check your cart plugin tracking. Sometimes it skips tracking. Analyze the page ranking which went down or up.

[ecommerceprofit]

Look up zombies on webmasterworld. Perhaps this is the problem? Maybe not but worth a look.

[seokees]

Thank you.

[seokees]

I dont know how. But it seems (is what I read over the web), if you are below people-also-ask, product listings, after product listings, the quality of traffic diminishes.

But how they achieve it the low quality (to ultimately force people to click ads). Not a clue.

Traffic on a keyword, if traffic, right? Apparently not.

Maybe the traffic comes from keywords, images 'also ask' (which one not cannot really dissect in search console) which are not aligned with the intent of the keyword a page targets. Done on purpose during the latest algo/spam updates. So they bounce and not convert (and click those ads).

[tangor]

Keywords, by themselves, will not induce traffic. Keywords surrounded by CONTENT (context) and being read by real humans MIGHT have a better chance. If one is appearing below "people also ask" in the serps the content and keyword(s) are only marginal in impact. Traffic dwindles in that area of the serps because humans have a very short attention span and won't go too deep into a search return.

Meanwhile, block all the bots you can, problematic geo locations, etc. to reduce unwanted and non-income generating traffic. After all a 403 is less bandwidth than a 200 for a non-human visitor.