Hi all!
Since my last post 1,5 yrs ago here: [
webmasterworld.com...] (around the birth of our son) we haven't done much in regard to the website, traffic wise / organic search. Fortunately just before the birth I did quite some work on it and business results have been steady (+/- 5% growth) since.
Since augustus results have been down. When investigating it I see that organic traffic (our main traffic driver; approx 80% share) actually hasn't been growing over the course of last year - slight decline, but nothing serious though. Not serious enough at least to change our business results. Please note, we improved the website (checkout, cart, general bugs, etc.) - resulting that turnover has been steady and decline in traffic wasn't noticeable.
Since july however I see a strong decline in terms of traffic (clicks and impressions), strong enough to result in turnover loss. We're talking - over the last 3 months (aug - oct) compared to 2023 - an average of -25% in clicks and -17% in impressions. On the business end we see an average loss of -20% in turnover.
Back to the organic traffic - the decline is most noticeable in the number of pages in Search console from 1,400 to 400. Furthermore, when I compare it in terms of page clusters strongest declines are seen in productpages (+/- 35%) and category pages (+/- 35%). If one would add these two up, the loss would be more of less reverted. Blog pages also (+/- 5%) but not nearly as strong as the other two.
I would love you opinion, especially on the following:
I'm thinking of being hit by an algorithm change. Would this compare to something you have seen in the SEO world?
If not, any ideas what it could be (assuming the website hasn't changed, no penalties, etc.)?
Thanks!
[edited by: not2easy at 12:06 pm (utc) on Oct 26, 2024]
[edit reason] (fixed link) [/edit]
