Google Trialling SGE AI in Search in the U.K.

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Google is trialling SGE AI in search in the U.K. to a small subset of users.

The "Search Generative Experience" - as Google dubs the feature - has been available for nearly a year in the US, but only to users who signed up via Google Labs.

It said the UK experiment will involve a "small slice" of UK search traffic, selected from logged-in users.

[bbc.co.uk...]