Danny Sullivan of Google said:
As for the broader question of, let's call it, "big site versus small site," I've also raised this concern over the past weeks, because it shouldn't be that way (and it's not always, either). But yes, we should be rewarding the best content, regardless of site size. As I said, I hope we'll get better here
ref [
seroundtable.com...]
11 years ago this thread kicked off a big reaction:
Big brands do not have the upper hand - Matt Cutts [
webmasterworld.com...]
What’s changed and what needs to change?
tbh IMO I’m disappointed with the continued white listing of big brands (often some using multiple brands/subsidiaries on different domains with the exact same content) versus small players that produce great unique content, UI/UX etc yet are often excluded. I feel little has improved.
Thoughts?
