Traffic hit by a sledgehammer since yesterday, severe loss of keywords too.
Just to show the other side of this, I mentioned previously in this thread that a VERY old site that I long considered dead and outdated, is recovering traffic from G for some reason and saw a few thousand percentage points of visibility increase last week. That trend has carried through this week, and it's back to hundreds of keywords and daily visitors with literally no changes in years.
Today I woke to another website, also less than 15 pages, long forgotten and outdated, seeing +900% increases in SEMR data. Both of these sites were uber-niche focused on one singular topic (separate topics for each site, similar top-level topic though) with -20k monthly demand, but a stupid-high converting visitor comes from it.
These two sites are part of a parent project with 4 domains total, each solely focused on a specific bottom of the funnel targeted visitor, but in the same market at the high level. These two domains dropped to -500 monthly visits roughly 3-4 years ago and I considered them dead-end but kept around for their link value and the few leads they did continue to generate. The other two domains did very well for 10+ years until the HCU last year and have been decimated since Sept/Oct. ALL 4 are exact match domains, 10-20 page sites with content focused on their targeted user and have been online for +10 years.
Not sure what G is doing, but I'll take it while it's here.
