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Hreflang for Multi-location (single language)

How should hrelflangs be used for multi-location sites all in English?

         

sanjuu

3:11 pm on Sep 25, 2023 (gmt 0)

10+ Year Member



Does anyone have a definitive answer for the following scenario?

A company has a multi-location sites, with different versions of the site created to deal with pricing and shipping considerations, and also the fact that although 80% of the products are available across all the sites/regions, some products are restricted to one or more regions.

All the sites are in English.

When a user searches on Google and is based in the USA, they want them to see the US site, in the UK - the UK site, in Canada, the Canadian site. Using hreflangs, they can specify:

domain.com/sedan
domain.com/uk/saloon
domain.com/ca/sedan

are the equivalent pages for each locale (with an x-default for the rest of the world that goes to what is essentially the US site).

But hrelfang demands a language, so en-us, en-gb, en-ca, are obvious - but would/should you also specify that fr-ca goes to the Canadian site (which is in English)? If it's not specified, would a fr-ca user be shown the Canadian site or the US (global) site?

not2easy

5:25 pm on Sep 25, 2023 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



If there is no fr-ca content it is wrong to imply that there is by using the fr-ca tag. If the users are in Canada they should see the most appropriate information as would be found on the en-ca pages. At least the pricing and shipping information would be more accurate for them.