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Google Search and News Using "Topic Authority"

         

engine

8:24 am on May 25, 2023 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Google Search and News has developed a system it calls "Topic Authority" which takes (unamed) signals to "understand" the degree of expertise for a publication in certain sectors.

  • How notable a source is for a topic or location: Our systems understand publications that seem especially relevant to topics or locations. For example, they can tell that people looking for news on Nashville high school football often turn to a publication like The Tennessean for local coverage.

  • Influence and original reporting: Our system looks at how original reporting (for example the publisher that first broke a story) is cited by other publishers to understand how a publication is influential and authoritative on a topic. In 2022, we added the Highly Cited label to give people an easier way to identify stories that have been frequently cited by other news organizations.

  • Source reputation: Our system also looks at a source’s history of high-quality reporting, or recommendations from expert sources, such as professional societies. For example, a publication’s history doing original reporting or their journalistic awards are strong evidence of positive reputation for news websites.


  • [developers.google.com...]

    tangor

    9:38 am on May 25, 2023 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



    Have to admit a real respect for the increasing granularity of search terms these days compared to 2000!

    christianz

    10:07 pm on May 26, 2023 (gmt 0)

    WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



    Awful, terrible and destructive. Just like any and all EAT-related "ideas" for ranking web.

    tangor

    12:39 am on May 27, 2023 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



    I guess my satirical comment was not obvious. (sigh)