Google Extends Sitename and Favicon to Desktop

[engine]

Google added site name and Favicon to mobile results last year, and now it's added to desktop. It also says it'll add it to ads soon, too.

[blog.google...]

[Sgt_Kickaxe]

- "What do you do for a living?"

- "I'm a Favicon Optimizing Opportunist because an ugly favicon gets 5% fewer clicks from search"

- "How do you earn a living doing that?"

- "I created a tool to help you A/B test a dozen favicons at a time. It gathers data, then changes the favicon, and gathers more data after the change, over and over."

- "Ah, you're sciencing. Cool."

- "FOO"

[lucy24]

Ooh, I'd been meaning to ask about the favicon because I just noticed it a couple days ago.

But they really should look at how other sites do the same thing; it could definitely be less cluttered.

[superclown2]

They also claim to be labelling ads as 'sponsored' more clearly. How many searchers know that 'sponsored' means 'advertisement' is debatable of course.

No doubt that after around 20 years of making it difficult to tell ads from generics they are making this change for our benefit, and not because they are trying to placate legislators.

Now perhaps Bing will follow suit instead of their 'ad' labels that are the size of a gnat's eye?

[sem4u]

The site name has caused a problem for one site that I work on. The site has been known as an acroymn for 20+ years, but Google is choosing to show the words in full (which was the company name at one time). We have tried adding WebSite schema, but this has not changed anything yet. I have also given feedback to Google directly from the SERP. The incorrect site name may be coming from Wikipedia and other sources on the web. Does anyone have any ideas of how we can get this changed asap?

[engine]

If you know the source, such as Wikipedia, you could go there for the update. However, you might have to wait for it to be crawled and updated in Google's index.

[sem4u]

Thanks engine. We are considering trying that, but are not sure if any changes would just be rejected. At the moment it does say on Wikipedia "(formerly Old Company Name"), which is actually correct in that is the old name.

[engine]

Finding the source of the name will help. Keep searching for it.
Look at the domain name registration, too.

[phranque]

i would also look at other company data sources Google uses for its Knowledge Graph such as crunchbase.

[engine]

Good point about Crunchbase. I've seen that appear a few times.

[sem4u]

Thanks phranque. Checked Crunchbase and it does list the old name under "Also Known As". It is going to be really difficult to disassociate the two names.

[blend27]

Listen(soft(ru) voice said):

Every devops-boot.tt.ay is in ICONs these days, into - pick left or right side of you head to use an eye, and they will play a switch-a-roo (poor ru's, no pun intended ).

Fresh:

Do you have an ICON? Who does your ICON Looks LIKE? Which Librarian inverter has your(linted hopefully) set of ICONS?

ICON, or .ico has a bib meaning, or dimming for those that don't dig it.

Crutch all that in one pair.

I write =>1000's lines of Good Code a Day.

-- what Icon librarian said, clean up on Isle 6?