Hi I hope you are well today !
you see zillow and trulio both have 95% same content, high seo rankings and never got any google penalty, since double content is forbidden ?
Back to the topic what to you think will work at best;
Same niche but several services.
a) Hubspot methods ranking well, showing up multiple posts in the serps with their subdomains and their category pages on the subdomain (bblog) .
b) zillow and trulio, build 2-3 of such fantasy name domaines, with slightly 10% rewritten content ?
c) using personal name on multiple domains like Dan Lok, he is showing up multiple times in the serps, he has category pages and domains like; danlokshow.com, etc,etc....
Examples here for my name markus/mark/marks would be:
markcoaching (main site with category pages)
markcasts (podcasts)
marktyping (copywriting) etc,etc you get the idea ..
interlink them all in the footer of each website, Lifehacker(com) is doing this for their multuple domains.
d) having short memorable fantasy domain names like zillow, blubbs, squazzy, etc,etc...you get the idea .
Google showing multiple listings of category pages , you see that on ecommerce websites.
And important note, google never says clearly that they prefer subdirectories for indexing and ranking.
What do you think, which of those methods above will be the best to get multiple listings in the serps ?
Be not sure, I struggle with setup my domain structure.
You get multiple listings in the serps with your brand name in social media too, so you dominate the first page....
Thank you so much and have a nice day !