Site ranks only for its brand name in incognito mode

Anyone else experienced this?

[richinberlin]

Its a newish site but USED to rank for its brand name in google search.

Now, nowhere, but it does rank, in incoginito mode.

This happens, for everyone, everywhere, not just me.

[RareBit]

In anything but incognito mode you are getting personalised results, so its not a true representation of the SERPs. What are you seeing in Search Console?

[richinberlin]

Literally, no-one sees the site, in normal mode, searching for the brand.
I have tested on multiple computers, multiple people, multiple countries.

Search console, says the home page is not indexed.
And yet, the page ranks for brand name + main product. Even for brand name + domain extension. Just not for brandname
Home page appears in site and cache results

[richinberlin]

So... no one?
Its NOT a personalised issue. No one sees the site, unless they are in ingonito mode, when they search for the brand.

[tangor]

I think some are trying to wrap minds about the described behavior... give it a little more time!

[richinberlin]

Ah ok, i was hoping someone had actually experienced it.

[Juniya]

Old post but this happens sometimes, was the issue solved?

Use something like (a keyword tool) to check the keyword in different countries.

[edited by: not2easy at 3:54 pm (utc) on Oct 11, 2023]
[edit reason] Please see Charter [webmasterworld.com] [/edit]

[richinberlin]

It was solved, in an annoying, nonsense way.

A. We create a subdomain. Populated it with similar content.
b. It started to rank.
c. We 301ed back to the main domain.
d. It then started to rank.