Adding keywords with spelling mistakes: Utilites?

[SelenaQuintanilla]

Hello SEO friends!
In 2023 is it useful to take spelling errors into account to increase traffic?
Some unintentional spelling mistakes show up in my stats on google search, so I wonder if it's worth digging,)
From the resources I found online it may be contradictory...
Because it indicates to google that the text is not of high quality, moreover google presents the search results with the correct spelling.

What to do?
- put 3 to 10 variations of the keyword of a page with spelling mistakes?
- make a special page for these faults?
- insert some in the comment part?
Thank you very much in advance! :)

[not2easy]

When someone types in a misspelled query, Google finds what they meant to type. This does not mean that it is smart to aim for misspelled queries. That would only degrade the quality of your content.

[SelenaQuintanilla]

Thank Not2Easy for your precious answer!
Ironically i made a mistake in my post,)
I meant
put 3 to 10 keyword variants AT THE END of a page with spelling mistakes?
( Not in the main article)
Like this :
"
Common spelling mistake :
Mistake 1, Mistake 2...
"

[lucy24]

Google finds what they meant to type

Google decides what they wanted you to have typed, and unilaterally changes your query accordingly.

ftfy

Selena, what will human users think of a page with visible spelling errors? Is there any possibility that G###'s algorithm doesn't count spelling (and grammar) errors as one of its hundreds of ranking factors?

[Martin Potter]

Hmmm. How does Google take account of national differences in spelling. I am frequently reminded of the differences in spelling between Canada (where I am) and the USA (where many of my site visitors live). Words like colour and defence and organise, and a bunch of others (not so common, though). These are not errors, just differences in spelling as taught in schools based on the way we use the English language.

There are also differences in grammar but that isn't the topic, and I doubt that Google cares about it.

[tangor]

About the only place I can think of that chasing typos is in domain names ... and that's generally to redirect errors TO the preferred spelled domain.

Misspellings in documents I'd ignore as an SEO chase...

[phranque]

this 2019 publication by Google describes how they use BERT (Bidirectional Encoder Representations from Transformers), which is a "neural network-based technique for natural language processing (NLP) pre-training", to understand misspellings:
Understanding searches better than ever before [blog.google]

When people like you or I come to Search, we aren’t always quite sure about the best way to formulate a query. We might not know the right words to use, or how to spell something, because often times, we come to Search looking to learn--we don’t necessarily have the knowledge to begin with.

At its core, Search is about understanding language. It’s our job to figure out what you’re searching for and surface helpful information from the web, no matter how you spell or combine the words in your query.

and this was published October 15, 2020:
How AI is powering a more helpful Google [blog.google]

Spelling
We’ve continued to improve our ability to understand misspelled words, and for good reason—one in 10 queries every day are misspelled. Today, we’re introducing a new spelling algorithm that uses a deep neural net to significantly improve our ability to decipher misspellings. In fact, this single change makes a greater improvement to spelling than all of our improvements over the last five years.

i wouldn't suggest trying to keyword-match misspellings in your content.

Some unintentional spelling mistakes show up in my stats on google search

this tells you that google is linking your content to misspellings in search terms without misspellings in your content.

[Sgt_Kickaxe]

As lnog as the frist lettr and last lettr of a wrod are splled prolpery msot pepoel can raed it.

Search can, too. Check the "did you mean" in results.

Don't misspell words thinking you'll rank better for some terms because you'll likely rank worse for others, and worse overall.