Link to Page A helps Page B

[grantp]

Hi All - What is the group's take on the effectiveness of getting links to a secondary page? For example, I have page A which offers great content that users love about How to Make Widgets, and page B contains my credible research survey summary on America's Favorite Widget Colors. Page B is linked to page A. Do the links to page B affect page A's rankings?

[edited by: not2easy at 2:41 am (utc) on Jan 12, 2023]
[edit reason] anonymizing/widgetizing [/edit]

[tangor]

@grantp ... Welcome to Webmasterworld!

Internal linking is usually good if it actually links related pages together. If you are asking if an inbound (third party link) to Page B will increase Page A? Not the way links worked back in the 1990s. That ship sailed some time back. HOWEVER, if your Page B is credibly linked to your Page A you have a chance to keep the visitor ON YOUR SITE for at least one more click---and that is a good thing!

Internal links: keep them on your site.
External links: see them leave your site.

[aristotle]

External links: see them leave your site

That's true. But on the other hand, if it's a helpful link for your visitors, and it gets a relatively large number of clicks, I believe that google might give you some credit for it as an improvement to your site's usefulness, so that it could help your google search rankings.

I believe this because I've put a lot of external links on several of my sites and these are generally doing better in google than my other sites.

But my sites are informational, and I might take a different view of the matter if they were commercial sites.