Efficacy of links with parameters

asking for a little help with understanding what would be effective link

[slowsnow]

Hey there,
Our product generates links from external sites when you publish content using our product. The link has the anchor: created with <brandname> and looks like https://www.example.com/go/brandname and 301 redirects to the product page https://www.example.com/product-page. We wondered about the effectiveness of this placement. How effective is it to post links that redirect, do I understand correctly that they cut the link juice? How effective is it to post links with a parameter like https://www.example.com/product-page?ref=productlink? Would they also affect ranking if there was a direct link without parameters and redirects?

[edited by: phranque at 10:53 am (utc) on Dec 14, 2022]
[edit reason] Please Use example.com For Domain Names in Posts [/edit]

[phranque]

welcome to WebmasterWorld [webmasterworld.com], slowsnow!

you should not lose significant link value from a proper 301 redirect.
you should pick one url as the canonical url and use that for all internal linking.
as long as all noncanonical url requests properly redirect to the canonical url, you should be okay.

[Sgt_Kickaxe]

Unless getting backlinks from completely unrelated content suddenly became helpful instead of harmful, these are the types of backlinks you don't want.