Martinibuster wrote a nice article about chatGPT, watermarking, SEO uses etc on SEJ - [
searchenginejournal.com...]
I think it needs to mention one more thing. You can't even log into chatGPT without google knowing, it employs Google captcha.
- The captcha is part of the chatGPT login
- Your IP and other details are captured
- Your browser is cookied
- etc
How hard would it be to cross reference that your Google account also uses adsense or analytics for such and such websites... and to flag them for monitoring to spot AI generated text? Not very... they already do something similar for signs of illegal activity if I remember correctly.
Regardless, chatGPT follows a bunch of patterns. I cant remember the last time I had a conversation with someone that began a sentence with "additionally", a topic with "there are many" or finished the conversation with "finally". ChatGPT does all 3, a lot.
Use sparingly. Perhaps get help with page titles and descriptions, or come up with ideas, but if you're copying and pasting Google's likely already flagging your sites the moment you load that captcha. If you log in to try it out occasionally that's probably fine but if you're tripping that captcha daily, multiple times a day... it looks sus.
Google may not use all information they know, it might be working wonders for you even, but you put yourself in a position they could, if they choose to down the road.
One more thing - one day, probably not too long from now, some queries are going to have no results at all. A chatGPT-esque bot is going to answer your query right on Google. Maybe even with voice. If AI content is too prolific online they may as well use their own version to serve queries right?
The last hurdle for that is monetizing it imo.