What Percent of Youtube Traffic is From Search?

[Sgt_Kickaxe]

With each core update for the coming months and years I would be interested in seeing how much traffic is coming from people starting out with a Google search and clicking on a youtube video.

Reason: I'm seeing fewer featured snippets and more video sections with each new core update. When videos appear for a query the #1 regular result often moves below the fold. Also, I can't even remember the last time I did a Google search and saw a page free of one Google feature or another. I'd like a "featureless" option when looking for websites I haven't seen yet and not stores or youtube, but that's not going to happen.

It's Google's search index and Google's video platform and they are free to do as they please, but, only a minuscule amount of the content on them is theirs. Should we all prepare to pack up our sites and create Youtube channels in the coming years?

Just thinking out loud... and looking for data. No flaming please.

[tangor]

I think this is an outgrowth of search including video. Humans (visually oriented first) will do videos first because READING (work/thinking) comes second.

Talking about the users out there, not the researchers or seekers of knowledge!

[Sgt_Kickaxe]

If seekers need to scroll down a full screen or three to find a textual link fewer will seek the link. I don't think seekers of knowledge are ignoring video, which is why I wonder how much the traffic to youtube from search is increasing.

[mack]

From my YouTube analytics, it seems 15% of my total views come from Google searches. It's actually not that much behind YouTube search.

Mack.

[RedBar]

I know this does not answer the original question however this past week I have had to find the solution to a couple of computer and smartphone issues. In each case videos won and for a simple reason:

1, Each video answered precisely my question, nothing more, nothing less.
2. Search results ended up with generic excerts from a page. The actual answer was buried along with loads of others rather than its own specific page which, incidentally, really was needed to describe fully.

My own widgets are never mixed-up, each one has its own specific page.

[Sgt_Kickaxe]

No argument about how helpful a good video can be. In fact if you want a video you surely know of Youtube's existence and go right to it without a Google search.

Thanks Mack, that's the type of data I am looking for. If your video is being found nearly as often from Google search as from Youtube search then Youtube traffic from Google search would seem to be quite significant. Has the balance changed over the past few years?

I'm debating if I want to Zig and avoid publishing content to my site that Google search prefers ads and videos above everything or if I want to Zag and embrace it and, eventually, publish my own videos with a hard push from my top ranked already existing articles. (Youtube video displayed on my site, linking to the Youtube video page).

Recent changes in Search Console that monitor video behavior, or adsense accounts that now created a Youtube only adsense account without asking, have me feeling the later is probably where the smart money will migrate.... but will the ad spend follow? I have no control over monetization off my own site.

Still undecided.