AMP pages for multi lingual website hosted on subdomain

[mohitgarg]

I have a multilingual website hosted on 10 multiple subdomains.e.g

hindi.example.com 
 english.example.com 
 korean.example.com 
 ...

Here each subdomain is a different search property in Google search console.

Google recommends to have amp page urls either in subdomain or in a directory. My code is written in a way that my amp pages are written using a different tech stack and hosted on a different server. So my approach was to implement amp page urls in following way -

 amp.example.com/english/ 
 amp.example.com/hindi/ 
 ....

Is this fine from amp and seo perspective ? Or I need to follow a different approach like -

amp.english.example.com/ 
 amp.hindi.example.com/

Please help me understand which approach is recommended from Google AMP and SEO perspective.

From tech stack limitation I cannot use following -

 hindi.example.com/amp/ 
 engish.example.com/amp/ 

....

[not2easy]

Greetings mohitgarg and welcome to WebmasterWorld [webmasterworld.com]

Google is no longer really excited about AMP pages/sites. They no longer have current guidelines for AMP pages. We once had a forum for AMP Pages here but it has been closed now for about a year. See: [webmasterworld.com...]

If you wish to have AMP pages you can do so but I would not expect it to be a road to success. If you are 301 redirecting to the correct pages, it would benefit your visitors.

[mohitgarg]

Thank you not2easy for quick response. I understand and agree with AMP being deprecated gradually. That is one reason GA4 is not being supported on AMP anymore. Irrespective of this do you have any thoughts about the question I asked above which might still make sense in 2022 ?

[not2easy]

My suggestion was to ensure that visitors who click on "hindi.example.com/amp/ " will land on "amp.example.com/hindi/ " using a 301 redirect - or else use the actual landing pages such as "amp.example.com/hindi/ " in your links. Since Google is not keeping up with AMP pages they should have no problem so long as the visitor is properly served. Visitor experience counts for more these days.

[mohitgarg]

Thanks not2easy :-)

Any reason why not - amp.english.example.com ? I heard Google considers both amp in subdomain and subdirectory equivalent.

Also, instead of a redirect one option is to simply use "amp.example.com/english/" (AMP content will be served from a dedicated machine and is technically easy, feasible). But my SEO guy recommend not to use this as all languages (there are 10 languages and hence 10 subdomains) are separate properties and single domain with language as a subdirectory is not good approach ?

Any reason amp.example.com/english/ is better or worse than amp.english.example.com ?

[not2easy]

OK, I thought you were trying to follow Google's AMP policies. You can use whatever URL you want because Google no longer maintains AMP pages requirements. I can't imagine one is better or worse than another. Google cares about visitor experience more than how you name and link the content.

[mohitgarg]

Ok, so you mean there are no Google penalties even if we use amp.example.com/lang-name/ for all the 10 languages (even if each lang name is a separate subdomain) and registered as separate search properties in Google search console.

[RedBar]

I had absolutely zero idea what you two are talking about therefore decided to have a search and found this from Google in 2017, is it relevant?

[developers.googleblog.com...]

[mohitgarg]

Thanks RedBar, the link shared by you was informative. We are discussing the right URL structure of Original URL though.

[lucy24]

Inevitable question: Can anyone point to a concrete and unambiguous situation where the shape of an URL in and of itself affected Google's treatment of the page and/or site in question? Given that increasing numbers of users don't even see the full URL, in what circumstances would it make a difference?

[mohitgarg]

[searchenginejournal.com...]

Please look at this Article where Google’s John Mueller talks about AMP Url structure and he points out that only important thing in an AMP url is the domain and all AMP pages must be on same domain. Thats what I am trying to figure out that what should be correct domain for my amp pages as I cannot do english.example.com/amp/ for technical reasons, but other two formats like amp.example.com/english/ and amp.english.example.com/ I am comfortable with.

[lucy24]

:: checking article, mainly to ensure it is comparatively recent ::

Yup, he definitely says same domain, which is not the same as same subdomain.