Google Updates and SERP Changes - March 2022

[goodroi]

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System: The following message was cut out of thread at: https://www.webmasterworld.com/google/5057083.htm [webmasterworld.com] by goodroi - 7:06 am on Mar 1, 2022 (utc -5)

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Here's our March 2022 Google SEO discussion.

Looking back at February's SERPs changes, it's been a relatively quiet month with lots of minor fluctuations, usually as the result of Google's tests and tweaks.

For completeness, here's a quick quick round-up of some of the Google news and stories you may have missed from February.

Google Updates and SERP Changes - February 2022 [webmasterworld.com]

Google is rolling out the Page Experience update for Desktop [webmasterworld.com] which it says should be complete by the end of March. You'll also find GSC Has Dedicated Desktop Section in Page Experience Report [webmasterworld.com]
Google Talks About AI Systems in Search: RankBrain, neural matching, BERT, MUM [webmasterworld.com]
Video: Google on Migrating Hosting [webmasterworld.com]

Let's get started with the latest SERPs observations for March.

[RedBar]

^^^ Further to the above so far today my USA traffic is virtually at a standstill ... Are you holidaying again ? :-)

[ichthyous]

As I have posted several times now, my "rank" keeps increasing but my traffic is catastrophically bad. The traffic is being throttled like crazy for english language searches and it is has dropped traffic to my home page and my landing pages by up to 65% on any given day. Yesterday for the first half of the day traffic was very low, then suddenly shot up the second half of the day and made up most of the loss. A totally natural pattern!

Today it's even lower and still dropping...home page -61%, USA - 40%, UK -27%. Many of my landing pages are down exactly 17% at the same time, others down 45%, and the most highly trafficked -60%+. This has been getting worse for ~10 days now and business has vanished completely.

[SteveWrz]

I just dug into two domains that are outranking mine.

Since January of this year, one site has added/updated over 1,100 posts. The other has added 54,000.

FIFTY FOUR THOUSAND. Over 600 posts per day in the last 90 days. That's one new post every 2.4 minutes for the last 90 days.

How in the world does Google allow this site to rank? This is just madness.

[RedBar]

I've been analysing some of my metrics this morning and I wonder if others are seeing similar?

Yesterday I saw my expected average "traffic" (PVs) drop by 26.6% however my "uniques" actually increased and was at 112%, checking my reduction in my PVs traffic this week and every day "uniques" have seen similar increases.

Insofar as 2022 is concerned March's uniques have been 101.7% and compared to 2021 at 102.97%.

PVs down, uniques actually up, are searchers finding their answers more accurately and faster for my widgets? My global site is not a site for suggesting ideas or random shoppers, it's very focussed on its many core widgets that architects / specifiers / widget buyers want to know.

As an interesting comparison I also checked our hotel / pub website comparing Oct-Dec 2021 to Jan-Mar 2022 and its "uniques" are 105.1%.

[MayankParmar]

Google Discover traffic is down lately.

Also, I most likely got hit by some updates in March.

[System]

The following message was cut out to new thread by goodroi. New thread at: google/5060824.htm [webmasterworld.com]
5:58 am on Apr 1, 2022 (utc -5)