SEO for Enterprise - Backlinks, how to?

[eugen1u]

Hello,

I'm doing SEO for a big website (200.000 users/monthly) that offers informational content on organizations, jobs, experts in different niches.

At one point we've created some landing pages that were indexed in Google, for example:
/jobs-france - which includes preferable sectors and jobs in France
/jobs-france-agriculture - which includes jobs in France from agriculture sector

The struggle is that I'd like to have some backlinks on this kind of pages but policy of company is against buying links (PR Articles) or even outreaching news publishers - which I understand.

Each month we're getting like 30-40 new backlinks but they are from low quality websites and sometimes from websites like telegraph/nytimes but again, they are linking to 'wrong' pages (for example it would be better if they linked to a landing page instead of organization/job post)

The question is: how do you acquire backlinks for your website?

I was thinking maybe we could create few websites that will have similar content with our niche, articles like: "Top 10 organizations in France" and from this article to link to main landing page - but this will take time till fresh website will gain some traffic and its backlinks will have some value.

Also on this forum I saw that someone mentioned that a multi-million dollar company are buying expired domains and redirecting them to their website (like thousands of them), which I'm sure that this type of SEO isn't for long run but still, any advice is welcome, thank you :)

[JesterMagic]

// At one point we've created some landing pages that were indexed in Google
These only work if they have fairly unique content and you do not have a ton of them.

// Each month we're getting like 30-40 new backlinks but they are from low quality websites and sometimes from websites like telegraph/nytimes but again
That actually sounds pretty good. The really good links only come once in a while.

// they are linking to 'wrong' pages
If they are then send the author an email asking them to link to the appropriate page and state the reason why (for example like the job post will be removed once it has been filled). It doesn't hurt to ask...

// how do you acquire backlinks for your website?
All the techniques you mention are grey hat and not approved by Google (since they are not natural). Do at your own risk.

Since you are a larger organization and already seem to have a steady stream of average backlinks you need to target those high end backlinks from media sources. This means creating quality content that they may end up wanting to link to about your business, your industry, and info your visitors will want to help use your products or services.

If it is a news worthy piece about the actual company make sure to send it to the appropriate media outlets and hopefully a few will write some articles about it.

[eugen1u]

Thank you, the only thing that keeps me from contacting news media regarding a link, is because company doesn't want to be associated with someone who is begging to modify/add a link.

Lots of backlinks are coming for organizations we have listed (example of organization - [crunchbase.com...] - not our website) and when I mentioned 'wrong' pages, I meant that it would be great if they actually linked to /media-organization-spain which isn't quite possible because the whole article is about very same organization that they gave a backlink.

Regarding: "If it is a news worthy piece about the actual company make sure to send it to the appropriate media outlets and hopefully a few will write some articles about it." - thank you, this is great idea, thanks a lot! :)

[FranticFish]

policy of company is against... outreaching news publishers - which I understand

I don't understand that in the slightest.

Publishing quality content is half the picture. As JesterMagic said, Telling people about it is the other half.

If I were regarded as a source by big portals such as Crunchbase then I would strike up a relationship with editors there, and at all the trade media, portals and quality publishers of any kind in my niche. Major media too. Thank people for covering you. Get their email address and phone numbers. Build a contact list and let them know when you publish information they might be interested in.

If it is a news worthy piece about the actual company make sure to send it to the appropriate media outlets

+1 to this. And contact the company too - companies of all sizes frequently link to their media coverage.

If you're not happy with the way your links are coming to you, my advice would be to take control of the situation by striking up relationships with the people who link to you now, and those who you would like to link to you in the future, and by playing an active - even seed - role in the coverage your site gets.

If you want more specific ideas then the Link Building forum archive has some good ones. I particularly recommend posts by 'wheel' - you'll need to go back a few years to find these but they're well worth a read IMO - [webmasterworld.com...]

[martinibuster]

The pages you want links to are the "money pages." Money pages are the pages where the conversions make money, where the action is.

The reality is that it's difficult to get others to link to money pages because people link to pages that make them enthusiastic and for this situation that's rarely going to happen.

One solution is to create a linkable asset that's relevant to your money page and link to the money page from that linkable asset. THEN build links to that linkable asset. That creates the situation where the money page is one click away from a link.