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How Can Small Sites Compete Better on CWV Issues?

         

emperor2

1:28 am on Aug 2, 2021 (gmt 0)

5+ Year Member Top Contributors Of The Month



If core web vitals are going to decide future of website in terms of search engine ranking, small websites/blogs publishing articles may not survive. Majority would be running one man show. Content creating, SEO, promoting etc...
Big content publishers have dedicated servers with fast loading websites, team of people to write, maintain and promote content. They have huge budgets for ad campaigns as well. If CWV become key factors to SERP/ranking, how small blogs survive?
Please share your thoughts.

Brett_Tabke

3:36 pm on Jun 4, 2022 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



> If core web vitals are going to decide future

It can't do that. A survey of the top 100 websites revealed that 95 of them would not even come close to passing any form of CWV metrics.

> small websites/blogs publishing articles may not survive.

It is weirdly counterintuitive argument - small websites are in BETTER positions to meet CWV metrics than large sites. The reason is simple : Wordpress. Big motorhead sites with their absurdly large pages and over baked javascript, can not compete with a simple Wordpress site.

I bet a default (current) Wordpress site, with the current (year) default template, would score better than the top 500 custom CMS's websites today.

I read a blurb on Twitter by one of the large hosts, that said 85% of the small websites on HostGator, GoDaddy, and Planet Ocean, run Wordpress.

The moral is, run as clean a template as you can and leave all the site killing JS off.