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Google Core Update July 1, 2021

         

sk7411

4:27 pm on Jul 1, 2021 (gmt 0)

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System: The following 120 messages were cut out of thread at: https://www.webmasterworld.com/google/5037667.htm [webmasterworld.com] by goodroi - 12:10 pm on Jul 7, 2021 (utc -5)


July Core Update has started rolling out :

[twitter.com...]


Good Luck everyone.

Martin Ice Web

1:11 pm on Jul 2, 2021 (gmt 0)

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serps are full of affiliates. All of them using the manufacuter heading und description. They donīt even try to be different.
Why do we put so much work in our site and have own descriptions if copy & paste puts you on page 1?
All of what google was is gone.

mzb44

1:22 pm on Jul 2, 2021 (gmt 0)

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Seems like this is the "real" core update, in the sense that seems like it's now they launched the really significant parts.

Keep in mind that it's not unusual for them to tweak it a few days after launch.

Gains and drops experienced now could completely reverse next week. Happened before.

So, I'd put down the champagne or the rope, at least for now. :)

saladtosser

1:46 pm on Jul 2, 2021 (gmt 0)

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According to analytics my main informational site is down 55.5% from yesterday, this site has been growing day on day each month and receives around 9-12% increase in traffic from the previous month, we add around 2 detailed articles daily 5-6 days a week (8 hours or writing rough) and the AdSense earnings cover about 40% of the server costs lol. Looks like we are being hit hard and gone back about 8 months in traffic volume from this update, articles that were published in the last week that were indexed 3 days back have vanished like they haven't been indexed. Friends sites I do have also been hit like they were in December.

I can't put it on technical SEO or speed as the sites are nothing short of perfect (score 99% 100% 100% 100% on lighthouse, no browser errors, no suggestions from lighthouse on anything).

I can't put it down to lack of freshness as like I say we are updating it constantly.

I can't put it down to light content as all articles are in-depth with multiple images/FAQs/Videos all marked up correctly.(being outranked by sites with just a title and one image)

Can only put it down to links as I only concentrate of technical SEO, content and social no backlink building, so think this is link orientated. Really want to spend time working on my site not off site begging and cheating for backlinks!

yollo03

1:54 pm on Jul 2, 2021 (gmt 0)

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I will wait a few days before reaching any conclusions.

RedBar

1:55 pm on Jul 2, 2021 (gmt 0)

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I have come to the conclusion G's crawling is completely broken and very little is being updated even though their CACHE date claims otherwise.

I have two pages, page 1 and page 2, they are not alike whatsoever, they never, ever have been, ever!

How in its SERPs has Google now got Page 1 correct and Page 2 ranking one place above with precisely the same titlebar and description?

Two completely different pages, they always have been yet G's results gives them as identical ... WTF is going on at that place?

Neohippy

2:16 pm on Jul 2, 2021 (gmt 0)

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Large, 20-year-old UK informational site with lots of UGC (and, like some of you, legacy redirect & spam backlink problems; latter particularly bad this year)

Tanked in May 2020, partial recovery in Dec, but gradual decline since April-ish. Small uptick in June. July is looking awful so far today on real-time.

mzb44

2:17 pm on Jul 2, 2021 (gmt 0)

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saladtosser, I'd wait for the full "rollout" period to pass before drawing conclusions.

They tweak and adjust these updates after the initial launch that sometimes result in complete reversals. The December update was the best example for this.

I'm 99% convinced "rollout period" actually means they tweak the update for 1-2 weeks. The update itself is probably out and fully live almost instantly when they press a button. The 1-2 weeks "tremors" we're seeing are the tweaks they are doing.

Edit: Even mainstream Twitter SEOs are complaining today that everything is getting inundated with spam today, so I'm almost fully convinced there's going to be a significant tweak probably next week.

saladtosser

2:32 pm on Jul 2, 2021 (gmt 0)

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@mzb44, thanks for the thoughts dude, I won't panic just yet :). Realistically, I will continue working on my informational site as it is about a hobby I've been doing for 35 years and have transformed my house to accommodate lol. Unfortunately, I can't make the site any better tech/speed/UX/Structure score-wise (it's perfect, honestly), so ill keep plodding along and adding more content, hoping G will one day recognise true quality content comes from the people that live what they write about and not someone paid 5 bucks to write some content they don't understand, or worse, throw up a title tag and an image.

Any chance of a link to them SEO's twitter? Misery loves company!

Then I can cover the server costs at least lol Have a good weekend :)

yollo03

3:00 pm on Jul 2, 2021 (gmt 0)

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It can be fully live with a click of a button but why would they risk rolling something that can damage everyone? It makes more sense to do it in batches. It does take less than 2 weeks, and yes, it gives room to 'fix' things they don't like to make sure their interests are unharmed.

christianz

3:08 pm on Jul 2, 2021 (gmt 0)

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I don't think it is backlink spam that is the cause of older sites getting destroyed. If it were people submitting disavow files would garner some results.


For many old and large sites, especially those hosting lots of images, it is practically impossible to manually disavow all fake backlinks. They are appearing too fast.

Also there should be some significant lag between time when you disavow a site(s) and rankings are updated. It wouldn't be that straight forward to tell if disavow works or is elevator door button.

The purpose of disavow tool is, in general, to retract backlinks you yourself created, so I am not using it because of this. There should be a new tool to report fake websites, without any kind of implied wrongdoing by the reporter.

Devious competitors/spammers would probably abuse it to report legitimate sites, but Google could then threaten to punish the reporting google account and associated sites, as far as they had the manpower to manually review such false reports.

christianz

3:27 pm on Jul 2, 2021 (gmt 0)

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To fix the problem of competitors reporting legitimate sites as fake sites, they could require these reports to be signed by a domain (with public key added to domain DNS records) so that, for example, I could use my most reputable domain to sign reports of fake websites (scrapers, nonsensical generated text, hotlinked images etc) and Google could weigh these records based on ranking of the reporting domain, also punishing the reporting domain if reports are blatantly false.

The problem with auto generated garbage content is so large that they have to take some dramatic steps to solve it, this is just an idea of a tool that could help.

Samsam1978

3:32 pm on Jul 2, 2021 (gmt 0)

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I can't put it down to light content as all articles are in-depth with multiple images/FAQs/Videos all marked up correctly.(being outranked by sites with just a title and one image)

I'm seeing this being outranked by 5 lines and an image to my 5k article

I'm moving my server and going on CDN just incase

yollo03

3:33 pm on Jul 2, 2021 (gmt 0)

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What's the authority of that website?

westcoast

3:43 pm on Jul 2, 2021 (gmt 0)

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It is no surprise that mainstream SEOs are starting to notice the spam, because Google can't even detect the most simplistic of spam methods that were first used back in 2002.

Spam is reaching new levels of ridiculous, even after the "spam updates". They appear to have done nothing at all. In fact, the massive spam attack I have chronicled here for the past few months continues to grow daily. It now stands at billions of pages.

Do query: "see full list on msn"
244,000 pages of pure spam, all leading to malware.

Now, do a site: on the top entry (a KRD domain) that returns there.

That single hacked domain has 14 MILLION (!) cloaked spam to malware pages alone *indexed and searchable!*.

My list of hacked domains like this one stands over 5000. Some of the people I have been corresponding with on this issue have logged over 50,000 hacked cloaked domains.

The worst part is, this is NOT a difficult-to-detect campaign. A good chunk of these hacked domains have *IDENTICAL HTML USING THE SAME PHP FILE*.

Google is simply choosing to ignore this. It's head scratching to say the least, since it's now coming back to bite them as core updates start to surface the indexed flotsam they have allowed to collect.

** EVERY DAY GOOGLE REFUSES TO DEAL WITH THIS ISSUE EMBOLDENS AN INCREASING NUMBER OF COPY-CATS WHO START TO TAKE ADVANTAGE OF THE HOLES IN THEIR ALGORITHMS. **

This is what the spammers are doing to get billions of pages indexed and searchable in Google:

1. Use this code on hacked domain pages:

<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd"> <html><head><meta http-equiv="Content-Type" content="text/html; charset=UTF-8"> <title>Loading...</title> <script>window.location.href = "/click.php";</script> </head> <body> <h1>Loading...</h1> </body></html>

This exact code. On literally billions of pages. And Google hasn't picked up on it yet after months and months. /headslap

2. Have click.php cloak. Send non-google user agents to malware. Make sure you make lots of money off that malware. If GoogleBot is detected, send scraped content from MULTIPLE websites in the niche you are attacking. Mush their content together, a bit from each, in a smorgasbord of soupy spun spam. Google loves this! They just slurp it up, instantly indexing thousands of pages an hour. The more you can send Google the more they will index.

Not only does this give you keyword-rich content to get Google to bite on, but it also duplicate-content penalizes or dilutes or outranks the websites from which you have scraped. Add lots of backlinks to the websites you have scraped from. This makes your spam look more legit, and damages the sites you are linking to by making their backlink profiles noisy and filled with low quality links.

3. Create hundreds of thousands of these pages on each hacked domain. Use keywords as subdomains to cram more spam in there. freesex.hackeddomain.com !

4. Link all of these hacked domains to one another so they all get a lot of domain authority. After all, if Google thinks these pages and domains are legit, then their links to one another are legit! Each hacked domain in your network gets thousands of "legitimate" backlinks! Wow! So much quality! If you have thousands of hacked domains you start to outrank real websites as your efforts both weaken the real websites and strengthen your own.

5.. Sit back and watch your malware money come in as Google completely ignores you and lets you grow your spam at an exponential rate.

This has worked going on 6 months now without any repercussions. Give it another year and real websites will be so drowned out in the spam noise they won't have a chance.

[edited by: westcoast at 4:07 pm (utc) on Jul 2, 2021]

saladtosser

3:43 pm on Jul 2, 2021 (gmt 0)

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Samsam1978 I went from a shared server to a dedicated latest state or a server with CDN's art super speed monster. The ranking difference was absolutely NOTHING! So save your money, sadly I signed a three-year contract which I regret but wanted to TEST to see if google gave any advantage, they don't, forget technical SEO, speed and UX, these are next to worthless in my experience (I'm a "by hand" web application developer by trade so know my stuff)!

Just seen my articles that were published and ranked 3rd yesterday have sunk to page 3 behind sites that google chrome even has a "translate" link next to it because its foreign. It's priceless!

NickMNS

4:05 pm on Jul 2, 2021 (gmt 0)

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It is looking like a recovery for my site. Traffic is up by around 50% compared to last Friday (which was particularly bad) but it seems to be in-line with pre-June update Friday traffic. Of course it is still early, so no guarantee that this will stick. Fingers crossed.

saladtosser

4:20 pm on Jul 2, 2021 (gmt 0)

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westcoast this is because of backlinks, and the only reason is.... backlinks, backlinks cancel out all other metrics by a mile IMO! If a site has good backlinks, google says, "hmm, these sites are voting for this site, so it must be good", no matter what the content is. We know the flaws in this logic with expired domains and link pyramids etc. etc., but they still work. I said it years ago, and ill repeat it, google is a glorified link counter when all is said and done, yes they may measure links differently in 2021 compared to 1999, but that's the crux of google search, links and the metrics of links which are more easily manipulated than onsite quality signals if google could just learn to read! Frankly, google organic search might be better if they just brought over a youtube style ranking algo where people can up and downvote a site and then listen to the users themselves rather than other websites......

westcoast

4:29 pm on Jul 2, 2021 (gmt 0)

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saladtosser: they simply need to stop the cloaking. As it stands it does not appear Google has any ability to detect or stop cloaking whatosever.

Why aren't they leveraging chrome to automatically report back to Google cloaking that is detected by end users?

Why aren't they using IPs out of the 66.* range to randomly crawl suspicious or new or oddly active domains with non-GoogleBot user agents?

There are so many very simple things that they could be doing to remove a large portion of the spam, but for some reason they just aren't bothering.

Side Rant: Reading Google's "yearly spam update" makes me slap my forehead over and over too. They place way too much emphasis on "trying not to have spam outrank other content" as their main goal. This is fundamentally flawed. Their goal needs to be "TO NOT INDEX SPAM IN THE FIRST PLACE". Once it's in the index it's too late. It's already screwing with backlink statistics at that point, and already screwing up duplicate content issues, etc etc. Plus they are wasting enormous resources recrawling that crap over and over. You simply can't allow this spam garbage in the index in the first place. The entire focus needs to be on THAT. Solving THAT solves the "not outranking real content" issue. Don't let the crap in there to begin with! /rant

[edited by: westcoast at 4:58 pm (utc) on Jul 2, 2021]

yollo03

4:30 pm on Jul 2, 2021 (gmt 0)

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Its all about backlinks. EDU backlinks seem to the magic pill, they will do wonders to your rankings. Too much though will hurt you.

mzb44

4:43 pm on Jul 2, 2021 (gmt 0)

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For me, so far it seems to have reversed the December core update hit which was -20% or so. But not the May 2020 one, which was -80%, unfortunately.

That being said, everything is still possible, including getting smacked back down again or even further down next week when they'll surely be doing some tweaks.

ichthyous

5:47 pm on Jul 2, 2021 (gmt 0)

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I wouldn't freak out yet if you're seeing a big drop...yesterday I had a huge drop but today traffic is much higher than I have seen in a while...except for USA, which is still off by 47% at 1:30pm. Why Google has chosen to push up non-USA traffic while still suppressing USA traffic is a mystery, but I can only hope that eventually USA will also increase. I am happy to see this week that my hardest hit landing pages seem to be performing much better.

KaseyM

6:15 pm on Jul 2, 2021 (gmt 0)

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Sick to the stomach again. Looks like I've been caught up again.

mirrornl

9:32 pm on Jul 2, 2021 (gmt 0)

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me to sick
wait days few say people
me hope people right
sigh....

Samsam1978

8:50 am on Jul 3, 2021 (gmt 0)

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@westcoast = Hats off to you love your analysis thank you so much for your very valid opinion :-)

sofie77

9:08 am on Jul 3, 2021 (gmt 0)

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It has been an up and down since the Google Core Updates + Medic Updates in 2018. If it went up, then never again to the level it was at before. Here and there we have gained 20-30%, but the bottom line is that things went downhill. Our forum in the medic is since yesterday at its lowest level since 2018. It can't be because of the links, we have links from hundreds of universities, doctors, newspapers and authorities. We never made active linkbuilding. Our community is good and we have still many active members, but if new members cant find us, its a slow death.

The domain is from 1999. We have no thin content and for 2 years we only activate topics that have been checked by doctors. To avoid thin content, we have noindexed thousands of topics or merged them with others (301). In the end, nothing worked. UGC and Medic is almost dead. Our website is at the end now. It's time to give up. It's been good years ... for some of our main keywords hacked cloaking websites with our content are in front of us. This year I found alone 23 hacked cloaked pages. We informed the firms, that the websites has been hacked. I cant understand why google dont do anything about it. Its so easy to detect them...

But even without the hacked pages infront of us, we lost massive in the long tail. All the updates made me tired. I can't even get upset anymore. A few weeks ago a family member fell seriously ill and I now know more then before, what is really important in life. It's not google and neither is it money. I knew it before but now even more.

take care. For us, this update was a destruction. From now on the site costs more than it brings in revenue...

petterijokelainen

9:35 am on Jul 3, 2021 (gmt 0)

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sofie77, same here. Now compared to pre-Medic we have lost a whopping 85% of google traffic. Medic took away 55% of traffic overnight. UGC site in the health niche. We recovered slightly last December (20%) but this June update took us down 25% and now this July update a further 15%. Slow death is what will be happening, the old members can only sustain things so far

It was a good ride

RedBar

9:57 am on Jul 3, 2021 (gmt 0)

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Until Saturday 26th June I had consistent traffic at my new lower level and then I had 5 consecutive days at my previous level, Thursday 1st July arrived and I immediately dropped 40% went back to my new low level again.

If this isn't deliberate manipulation I do not know what is, natural traffic does not flow like this whatsoever.

G is an utter disgrace to the entire Webmaster community that helped to create it FREE OF CHARGE.

golderberger

10:17 am on Jul 3, 2021 (gmt 0)

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@RedBar now when they have the monopoly they can do whatever they want. Supporting private and small businesses was never really on their agenda. They were just too small to reveal it sooner.

On the side note Google removed 'Don't Be Evil' clause from its code of conduct in 2018.

Abaros

10:17 am on Jul 3, 2021 (gmt 0)

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G is an utter disgrace to the entire Webmaster community that helped to create it FREE OF CHARGE.


Absolutely

RedBar

10:27 am on Jul 3, 2021 (gmt 0)

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Supporting private and small businesses was never really on their agenda.

Originally it was to "Organize the world's information" look how it's chamged:

[google.com...]
Deliver the most relevant and reliable information available

This it does not do in abundance, it delievers information that benefits Googlethe most, not the user.
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