Keyword Cannabalisation - How to address long tail and the big keywords

[richinberlin]

I have a new client that does <snip> revision notes. They have lots and lots of Keyword cannibalization challenges, which admittedly, I am a little stumped about how to address due to the different learning brands they provide support for

eg

Home Page
Home Page > Brand A
Home Page > Brand B
Home Page > Brand A > Subject 1 | Brand A | Revisions Notes
Home Page > Brand B > Subject 1 | Brand B | Revisions Notes

End result? They rank No 1 for "Subject 1 Brand A" and "Subject 1 Brand B" but then 10 & 11 for "Subject 1 revisions notes"

I don't want to lose the long tail they are already rankings for, but want to strengthen their chances of ranking for the bigger money phrases.

Suggestions?

[edited by: goodroi at 9:06 pm (utc) on May 25, 2021]
[edit reason] Examplified [/edit]

[aristotle]

Home Page > Brand A > Subject 1 | Brand A | Revisions Notes

I don't understand this. Why does "Brand A" appear twice? Isn't this redundant?

[not2easy]

By any chance is this a WordPress site? I ask because the redundancy shown is a common problem for getting things indexed as intended.

IF this is a WordPress site, it can be cured by being selective about what goes into the sitemaps (index pages and posts but not categories) but is also dependent on clean permalink syntax. I won't add more here - in case it unrelated, but if it is WP it is a common problem and easy to fix.

[richinberlin]

Brand A is a page about all the things Brand A does. (Eg Harvard)
Then, there is a page for revision notes, about a subject(eg History), as taught by Harvard

There is a page about all things Brand B does (Oxford)
Then there is a page for revision notes, about a subject(eg History), as taught by Oxford

It's the same subject
The notes are similar.

So I am thinking to make a page "History revision notes' and then outlink to the Oxford and Harvard versions.

Currently, the two pages cannibalise each other for this term.