Forum Moderators: Robert Charlton & goodroi
Do they make allowances for whether a page includes Google stats logging?
I wonder if Google will discount the impact on site speed by bloated AdSense ads. :)
I wonder if they will demote things like youtube in the SERPs seeing how youtube doesn't come close to passing CWV's ;)
As we have said before, while this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account. Given this, sites generally should not expect drastic changes.
I wonder if Google will discount the impact on site speed by bloated AdSense ads. :)
Not all of the lab data returned by PageSpeed Insights are part of the Core Web Vitals, so the Insights score is actually a combined performance score, partially based on Lighthouse measurements at the time of testing (these can fluctuate quite a bit), and partially based on field data (if available for the page you're testing).
Anyone else confused why google is pushing speed so much now (in the days of mobile phone speed 4g/5g) as opposed to years before when phone connections were much slower and would have been more helpful?
True, but from my testing, Largest Contentful Paint always fails by a long way with Adsense on the page (typically 3.9 - 5 seconds).
Anyone else confused why google is pushing speed so much now (in the days of mobile phone speed 4g/5g) as opposed to years before when phone connections were much slower and would have been more helpful? (I understand in terms of sites that target poorer countries where the infrastructure isn't there), but again it's way better than it was a few years back.
but they only relate to the "last mile".
parts of the render tree (or the whole tree) will need to be revalidated and the node dimensions recalculated. This is called a reflow, or layout, or layouting. Note that there’s at least one reflow — the initial layout of the page
You could avoid the reflow by adding a pre-sized div tag to which the ad will be a child, and of course limiting the sizing of the ad to fit within its parent. In which case the page would not require a reflow and may pass the Google speed test. Of course then the page would no longer be blank.
the space where I place the ads is a fixed width div for desktop, but resizes for mobile.
Do you know what your Largest Contentful Paint is? Not the measurement, but the paint itself, what goes into it? Perhaps it can be more efficient. I did a couple of runs on one of my sites (with AdSense) and LCP is consistently under 1s. Of course, this also depends on the number of ads, and the types of ads being loaded, and with every test you'll probably get different ads, so results will vary.
One needs to take these metric with a grain of salt. Google may be making this a ranking factor but worth how much? If the https ranking factor or the mobile ranking factor are any measure, this is unlikely to make any noticeable difference.
(1) Again, the page experience update won't be drastic and might be more like a tie breaker signal than something really big.
(2) Tie breaker signals, like HTTPS, happen more often than you think.
Last week I updated a site. I changed images for more optimised ones and got a 100% score with all the exploding fireworks on lighthouse. It is already on a superfast server with a 98% pingdom score. This morning it fell 5 places from 7 to 12 for it's main key phrase and practically disappeared for lesser phrases. Forgive me if I treat everything that google says with disdain.
