Leads from Google Business listing will be counted in organic or not

[nidhisood]

Hi All,

I want to understand that if a user fills out the lead form through Google business listing then it should be counted as an Organic conversion or not?

The local listing is a free listing and shows up in Google when users type any keyword in Google so ideally if a user comes through google business listing on my site and converts it into a lead then I think it is an organic lead. I am not sure about this so please help me clarify if I am right or wrong.

Look forward to your reply.

Thanks,
Nidhi

[FranticFish]

Hi ndhisood and welcome to Webmaster World!

The traditional definition of organic traffic - as far as I understand it - is that it is traffic which comes from search.

I would consider a Google My Business listing as search traffic and therefore organic.

[nidhisood]

Thank you for clarifying this and I also think it should be counted as an organic conversion only.

[nidhisood]

I also wanted to ask one more question here. In the Google business listing, there is a field" Appointment Link". Ideally, it should have a link to any order or contact us or any other internal page of the site. What if I put the PPC landing page for example "get-a-quote.php' in the appointment field of Google listing. Is it a correct way to do so? Because, from my understanding, we should not use the PPC landing page in the Google listing as then the conversions will go in Paid which is not correct. Please let me know if what I think is right or not.

[hemanthkumar98]

Unless you have a way to segregate leads that come from GMB and PPC separately, you should have a different page

[FranticFish]

No, you do not need separate pages to separate out traffic from different sources. Here are some examples from Google Analytics.

Think about your standard Analytics reports - Google splits up the traffic into Acquisition.> All Traffic > Channels automatically. There are different ways to do this, I'll list some:

1) Go to Behaviour > Site Content > All Pages
Select your enquiry form(s), then use the Secondary Dimension to show 'Default Channel Grouping'

2) Make Completion of your enquiry form an Event, and then make a Goal from that Event
You can use the Secondary Dimension here also to filter actions by source in either Behaviour > Events or Conversions > Goals

3) If you set up Goals then you can review these for each Google Ads campaign in Acquisition > Google Ads
You can filter to view Goals by ad campaign, ad group, keyword, ad wording etc

I have a site for a franchise which has multiple Google My Business Profiles all sharing the same enquiry form. I also use the same form to take all other enquiries including those from Google Ads campaigns - and indeed, MULTIPLE Google Ads campaigns run in different areas.

I use the Acquisition > Campaigns reporting feature and build urls for the 'Appointment' link from the separate GMB profiles with the utm tagging system, i.e.

?utm_source=gmb (Google My Business)
&
utm_medium=organic
&
utm_campaign=MyBusinessProfileName (you can have multiple)

Full example: example.com/my-form.php?utm_source=gmb&utm_medium=organic&utm_campaign=mybusinessprofilename

See [support.google.com...] for a guide on bulding your campaign urls. There are also url builder tools you can use for this.