A good article out today, but I want to draw attention to this paragraph..which is sorta related to my last post about the current problems with Discover.
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searchengineland.com...]
“If these large scale models are rolled out everywhere, then it is perceivable they are simply going to reinforce these biases in search, simply by the very logic of the training materials upon which the model has learned,” Anderson said, “So begins a perpetual cycle of reinforcement of bias, potentially.”
This may also play out in the tailored content that search engines like Google provide through features such as the Discover feed. “This will naturally lead to more myopic results/perspectives,” said Muller, “It might be okay for, say, Minnesota Vikings fans who only want to see Minnesota Vikings news, but can get very divisive when it comes to politics, conspiracies, etc. and lead to a deeper social divide.” “For marketers, this potential road leads to an even smaller piece of the search engine pie as content gets served in more striated ways,” she added.
