Keyword Ranking Going Down

[thevacation]

Hello friends, please tell me why it's happing? Why my website's keywords going down and down. This problem m facing since October. I tried to do the best work for it. Worked on backlinks on high DA and PA sites. But not getting the result.

Please help me.

[goodroi]

Google doesn't use DA or PA. Those metrics are guesses made by an outside company that sells SEO services so don't blindly follow them.

Make sure you are providing valuable & unique content that is not on 100 other identical sites. You probably think that your site is the best but every webmaster thinks that. Do some real usability testing and surveys to find out what the public likes & dislikes. Then fix it.

Focus on traffic generating links. Build up connections that will send you so much quality traffic, Google doesn't matter. You can do this by building up partnerships with other sites, engaging in social media to expand your reach, and being active in relevant forums.

If you aren't sure what you are doing, hire someone that does know. SEO is becoming harder each day and not everyone can keep up with the changing demands.

[NickMNS]

How are you measuring your "keyword" ranking? Maybe there is an issue with the tool you use.