Can I use same keyword in blog and service page

[Serious Joker]

Hi Folks

Let's say if I use my targetted keyword in article pages also with the right URL structure (example.com/blogs/whatever), and also point with its topic at the end of the article (Hubspot piller-cluster), can it still rank down my keyword ranking for service page?

Thanks

[tangor]

@Serious Joker ... Welcome to Webmasterworld!

Sometimes a word is just a word, key or not. Where considerations need be considered is if ABUSE of the (key)word is obvious.

Use your gut to know when abuse is possible. Or, go ahead and see what happens (and perhaps spend the next 12 years trying to get that down rank reversed!).

Most times, if you have to ask the question you already know the answer. Provided as information because the web has changed and in reality keywords are not as powerful as they were at the turn of the century, some twenty years ago!