Google isnt showing Rich-Snippet for all URLs

[FRBach]

hello everyone,

as the title already reveals, google no longer shows all the rich snippets for our search results. this is particularly annoying with the well-contested keywords. sites of much lower quality have retained their rich snippets.

in some cases only the rating is displayed, in others nothing at all. it would be optimal for us if the price, the rating and also the availability were displayed.

has anyone had similar experiences? we don't quite understand why google trusts us less now than before.

it is also strange that we have some pages about products that get the rich snippet without unique content, but other products with unique content and good ranking don't have a rich snippet.

we have already made small changes to test if it could be keyword-spamming. we have now removed the description for our items.

[edited by: engine at 8:29 am (utc) on Jul 13, 2020]
[edit reason] please see WebmasterWorld TOS [/edit]

[JesterMagic]

Did you use the Google Rich Snippets testing tool on the problem pages? Did it display any warnings?

[engine]

FYI, here's a link to the new rich results tool.

[search.google.com...]

Earlier story
Google to Deprecate the Structured Testing Tool [webmasterworld.com]

[FRBach]

Thanks for your answers.

I have already used the tool and it shows all structured data correctly.

The warnings i get are the following:
field "description" missing (optional)
Field "review" missing (optional)
Field "sku" missing (optional)
No global identification specified (e.g. gtin, mpn, isbn) (optional)

As mentioned we took description out for testing to see if google punishes us for keyword spamming. Since our competitors "spam" the keywords much more often I don't see this as a reason.

I have also compared us with all other ranking pages and found no difference in our used structured data. We also use only one language in the structured data.

It's really annoying, because our content before seemed to be sufficient to show the rich snippet for almost all pages. Now pages without unique content have the rich snippet completely and important pages with unique content and faq are missing completely.

[SweetPotato]

Hi, Welcome to Google.
No seriously. They don't follow logic.
Their AI decided not to show your rich snippets anymore for some pages.
There's no advice anybody can give you that will bring them back.
People can try to guess. But nobody knows for sure anything any more.

Changes or no changes Google decides what to display and the logic behind it is not public so wait it out. Or change everything. It depends on your will neither path guarantees they will come back.