it is normal to have many redirects if many old urls have changed to different urls. you can also have many redirects due to hostname canonicalization (http/https and/or www/non-www)
it is not too many redirects as long as each non-canonical url requested is redirected to its canonical url.
not2easy
3:02 pm on Jun 1, 2020 (gmt 0)
If one page requst is redirected more than once, you might want to look deeper to be sure that it is being done properly. Assuming your redirects are 301 (permanent) each page that has been replaced should be redirected only once.
That said, there is nothing wrong with replacing old pages with new pages and redirecting requests for the old page to the new version even if it is a large number of redirects.
Check your access logs to make sure that requests for the old page are redirecting to the new page in two steps: request old page showing a 301 server response code, and then showing a 200 response on the new page.
lucy24
3:51 pm on Jun 1, 2020 (gmt 0)
Whew. The subject line made me think this was a question about how many redirects for a single request. (In that case the answer is: two is too many, unless you’re in an HSTS situation where you have no choice.)
Sometimes, as when a site moves to HTTPS, there will be a period when 100% of all requests are redirected. The search engine really shouldn't hold it against you.
Just make sure the new URL structure is carefully thought out, so you're not coming back next year with a whole new set of redirects.
