internal linking among multiple properties with each other

[dhalder]

What is the SEO impact of internal linking among multiple properties with each other? Whether it is good to implement this strategy or not? It would be great, if you all can share the insight about it. Thank you.

[lammert]

Welcome to WebmasterWorld dhalder!

Are you talking about new properties on the web, or are the sites already established and rank decently? Also, are the subjects of the sites related?

[lucy24]

You forgot the first question. Will the links be useful to human visitors to each site?

[dhalder]

@lammert - I am talking about the sites already well established. Yes, subjects are related to each other.

[dhalder]

@lucy24 - I need the helpful info based on search engines only. The sites I am talking about are created and established for social causes thus links will also be very much useful to the human visitors.

[tangor]

@dhalder ... Welcome to Webmasterworld!

Value is for humans. g, on the other hand, might see this as a PBN if there is NOT THAT MUCH difference between the linking entities.

Might read this: [gotchseo.com...]

[dhalder]

@tangor - The sites I am talking about are not PBN, these are proper educational websites. In such cases, is it good practice to implement strategies of internal linking among multiple properties?

[tangor]

Same paradigm. Try it. See if it works as you desire.

Me, I don't push my luck.

YMMV

[dhalder]

@tangor - Thank you so much

[Robert Charlton]

dhalder, I've seen many examples of the interlinking of two sites, using the same justification you're using, and candidly I've never seen it work.

Usually, the navigation becomes a twisted, confusing mass of spaghetti. The motivation is generally opportunistic... trying to capitalize on perceived link "authority" that one site might have which seems it should help the other... and it usually ends up being one of those link schemes that Google suggests should be avoided.

And, either you own both sites, and the seo motivations are obvious... or else there's collusion and coordination between two different properties (and the seo motivations are obvious). ;)

I wouldn't go there.

[dhalder]

@Robert Charlton - Thank you so much for sharing the insight :)

[surajchd46]

Yes, internal link helps Google uses links to find out what content on your site is related and the value of that content. It also helps in increasing PR or your page and google considers a high-quality page with internal linking. Always remember to give all internal links to give dofollow tag otherwise, google think you don't even trust your own website. If you don't give dofollow tag to your internal linking.

[dhalder]

@surajchd46 - Thank you. So, if we go with the approach of building natural do-follow links among multiple properties then it would be beneficial across the sites?

[surajchd46]

yah!

[dhalder]

Thank you so much to all of you...