Here is something very weird.
We moved to a new server the day before yesterday (completely new architecture, higher php-version, etc).
Everything seemed fine until I deactivated the WP plugin WP-Rocket (with a CDN enabled), AND activated "Autoptimze" and "WP-Optimize".
After that, I noticed this:
- immediately a 50% traffic loss in "Clicky" analytics
- NO traffic drop in GA
- NO drop in rankings
- in GSC I see today: a huge drop in "Total impressions" and "Total Clicks". NO drop in "Average CTR" and "Average Position"
My questions are:
How can Clicky suddenly show a huge drop and GA not?
Was there even a traffic drop (optins seem normal)?
How can it be that impressions and clicks in GSC drop but not the rankings?
I've re-activated WP-Rocket (with a CDN enabled) and deactivated "Autoptimze" and "WP-Optimize". Let's see if that makes a difference...
Thank you for your thoughts,
Eddie