Does moving server and changing IP of a domain affect SEO?
jor70
11:44 am on Jan 23, 2020 (gmt 0)
Hi, I have a site with some well positioned pages on Google and I need to move it to another the server changing the IP address does affect their SEO ?
thanks!
JesterMagic
2:45 pm on Jan 23, 2020 (gmt 0)
Changing the IP of the domain shouldn't affect your position in the search engines unless the location of the new IP address is different from the old one. This could be a good or bad thing depending on your target audience. For example if your target audience is the United States and you are moving to an IP address from France to the United States. This could also affect other things as well since the delivery time of your content will improve for your US audience moving to an IP address that is closer to them.
You should make sure the IP is not on an Email blacklist.
Mark_A
4:01 pm on Jan 23, 2020 (gmt 0)
@JesterMagic
You should make sure the IP is not on an Email blacklist.
How does one do that?
NickMNS
4:32 pm on Jan 23, 2020 (gmt 0)
How does one do that? Most reputable blacklists provide a lookup tool. You can't check them all but I believe the most commonly used list is spamhaus. Here is a link to their lookup tool: [spamhaus.org...]
In my experience it makes no difference. As JesterMagic points out, if the geo-location changes it may have an impact. In my experience, this would depend on the nature of the website and the scale of the change. In other words a US based site targeting a national audience, moving from a NY based ip to CA based IP should have no impact, but moving to an EU based ip may have impact.
The email blacklist is a concern, but shouldn't directly impact rankings.
jor70
7:11 pm on Jan 23, 2020 (gmt 0)
thanks!
tangor
11:20 pm on Jan 23, 2020 (gmt 0)
As others have stated, this usually makes no difference. I've moved a number of sites over the years and never seen a negative result.
alexod
7:40 pm on Jan 24, 2020 (gmt 0)
>>changing the IP address does affect their SEO ?
1. Unless you don't get downtime 2. IP isn't blacklisted 3. Different settings on new webhost (sometimes due the server/php version or httaccess) part of the website can be blocked from S-bots, or different URL-structure, etc - Human factor
