Privacy Sandbox - End of cookies

[henry0]

As per this article from a very serious FR newspaper, G is planning within 2 years to render totally obsolete cookies.
The project's name is Privacy Sandbox.
Some are worrying that more insidious methods will emerge.
[lemonde.fr ]

[JorgeV]

[webmasterworld.com...]
[webmasterworld.com...]

[engine]

Yes, interesting it's getting a lot of interest from all quarters. It's probably why we had more than one thread on the topic.

[iamlost]

Note: henry0 is NOT just repeating the current news but repointing the topic to and emphasising the man the behind the curtain.

See also,
Don't Play in Google's Privacy Sandbox [eff.org] by Bennett Cyphers, EFF, 30-August-2019

Be afraid.
And pay attention, folks.
Get with the program.
This is a B movie horror flick.
The QUIC sandbox is waiting.
For you. And you. And all of you.

[Robert Charlton]

Yet another thread, citing one of the more interesting articles I've seen on this, from a future-of-marketing perspective, and published by AdWeek...

Google to Phaze out third party cookies
By 2022
https://www.webmasterworld.com/analytics/4980383.htm [webmasterworld.com]

From a tech consultancy, quoted in the article...

"The fact is that third-party data is often misused," he said. The ad industry standard for data-sharing real-time bidding protocol, for example, is under review by data protection authorities under GDPR.

"But, I think from a media buyers’ perspective, it’s going to be a challenge to targeting within Chrome. And as with anything we’ll have to wait and see if it will benefit Google more than others."

[JesterMagic]

All this does is help the monopolies like Google and Facebook while kicking all other companies to the curb. Most people remain logged into these monopoly services thereby allowing them to be the only ones to track users. To me it's clear anti-competitive behaviour designed to make Google stronger and others weaker.