Noindex my low-value blog content?

[TomSnow]

My new site redesign is live. I've taken any content of value (with traffic/rankings) and organized it into categories on a "informational resources page". This is the evergreen content that ranks and is useful to my users. It's now linked to from the top nav so Google can easily crawl it (

Now we also have this blog where we post content specifically for social media (things that aren't really helpful to our website users and won't rank for anything).

In my ideal world I would only post informational content I knew would have a great dwell time and low bounce rate, and that falls under my parent topic. But the social media team posts things they know will get more engagement on FB and so forth. The two approaches don't really jive well.

So would you guys no index the blog stuff that isn't quite relevant to the main theme of my website? The site has been losing big time to the recent updates. This new redesign is a chance to turn that around so want to have every duck in a row.

[tangor]

The old mantra "content is king" comes to mind.

User engagement/satisfaction is right up there.

Nofollow is pretty common on blogs these days.

However, as described NoIndex NoFollow seems more appropriate ...

But I suspect your social guys will not be happy!

That said, click bait lives and sometimes one can get value from that...

YMMV

.

[SweetPotato]

I doubt it will make a difference. Sadly.

[lucy24]

Think about entry pages. Would the said content ever be useful or appealing to people coming in “cold”, from a search engine? Would you want people landing on this page without context? If no to both, there’s no reason for it to be indexed.

[tangor]

stuff that isn't quite relevant to the main theme of my website?

Kind of falls into the "bait and switch" category ... not sure I'd even want to play there, much less have to decide to index or noindex.


YMMV

.