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New blog site with 2 pages and 80 DA. How is possible?

     
12:44 pm on Oct 24, 2019 (gmt 0)

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Recently one of my clients informed me about a link that they have bought.
I was really surprised to see that the link was inside the blog page of a website with just 2 pages: the homepage and the blog page that included the link.
But the DA of this website was 80, which I find really strange.

According to the Ahrefs, only 2 links are targeting this page and both of them have really low DA, DR so they shouldn't affect the authority.
So what is it happening? Is there some redirection from other page that gives them authority?
7:51 am on Oct 25, 2019 (gmt 0)

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jediviper, are you talking about the original moz domain authority, or are you talking about the new DA 2.0. which was updated in March?

Essentially, the original DA was a flawed metric, a third party tool having nothing to do with how Google actually ranked sites. I'd describe it as a measure of how sites had been built to correlate with outmoded SEO factors (and were no longer in use when DA was launched). DA's main use was by link sellers to increase the value of their inventory.

See this discussion from about six months ago, amd read martinibuster's referenced article in SEJ....

Moz Domain Authority 2.0 Update on 5 Mar 2019
March, 2019
https://www.webmasterworld.com/google/4937759.htm [webmasterworld.com]

Apparently, DA 2.0 is designed to track factors that Google actually looks at... and it has some spam detection that might help you evaluate what you're seeing with the two-link blog site.

How is possible?

I can understand how curiosity might make you want to know how they did this, but I wouldn't lose any sleep over it. I doubt that it would be helpful information, since DA is not a Google metric.

Old PageRank could be misrepresented because of the huge latency in Toolbar PageRank. Since TBPR was updated very infrequently, maybe only once every 6-mos or so, the link sellers could rent links to their sites or directories until TBPR kicked way up... then stop renting and be able to misrepresent things for a long while. It was also faked by buying a repurposing old domains, but that has become iffier over time.

You can find techniques for boosting the old DA by searching Google. Most are sleazy at best, and aren't going to help rankings or traffics. Since this is a new blog you're talking about, I'd say that your guess of a redirect is probably a good one.

I cetainly would not encourage your client to continue buying links on basis of the old DA. Best way as far as I'm concerned to improve performance is to look at current competitors and see what they're offering in the way of content and features that users would find useful, and then systematicallly do it better. I would also try to be original, to take new perspectives on old subjects, etc.

10:27 am on Oct 25, 2019 (gmt 0)

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@Robert
Thanks for your reply, but -as you correctly have stated- the DA has changed since March.
It's October, so of course I am referring to current figures.

Also, I noticed that it's related to the <snip> domain/website builder. Can it be that this domain is passing somehow authority to all pages created through this platform?

[edited by: goodroi at 2:30 pm (utc) on Oct 25, 2019]
[edit reason] Please no specifics [/edit]

8:25 pm on Oct 27, 2019 (gmt 0)

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@jediviper

I've seen this a lot with sites using pbn links to rank. They have high DA but they cover their backlink profile by blocking site crawlers with .htaccess instead of robots. At first glance it makes zero sense but that could be what's going on - wouldn't recommend that your client buy links like that.
1:12 am on Oct 28, 2019 (gmt 0)

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Buy links? Bwahahahaha! That generally comes back to bite you know what...

domain/website builder. Can it be that this domain is passing somehow authority to all pages created through this platform?


If so, bet bottom dollar that g or any other SE will figure this out.