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STUCK! International SEO Language or Location or Both

     
4:24 pm on Oct 23, 2019 (gmt 0)

New User

joined:Oct 23, 2019
posts: 2
votes: 0


Hey guys,

Working on a potential migration. Simple site with less than 100 pages. We basically rent studio space and wish to expand into other markets at the moment we're in the UK, USA and Germany. As the content is the same I advised a language led site architecture and not country folders be used simply because there is no difference in content being served to different regions.

So for example http://example/en/name-of-folder/name-of-page


Therefore, a single language version of each page will be optimal. English can be drafted in 'international English' to cater to all markets. Implementing multiple versions of English becomes clumsy and confusing when laying out the country selector within the navigation and menu.

Now it turns out, each homepage will have content specific to that market, so is there a way I can still use the language approach without creating language/location architecture? E.g. can the http://example/en/ still cater for USA and UK users on one page or is the /en-gb/ and /en-us/ pages a better strategy. I suppose we could create content blocks on the homepage specific to each market and link to the appropriate landing page e.g. http://example/en/uk-news-and updates etc.

Let me know your thoughts guys, keen to know if I'm on the right path or not.
8:00 pm on Oct 23, 2019 (gmt 0)

New User from CA 

joined:Sept 25, 2019
posts:35
votes: 5


Do you think it might be more user-friendly to build sub-folders around the country instead of the language. You could then use hreflang tags on those page to indicate the language to Google.

Example --> yourdomain.com/us/folder/page

Everything in the us folder would have the en-us hreflang. Here's a pretty good article from Moz about the different approaches to international targeting.

[moz.com...]
4:01 am on Oct 24, 2019 (gmt 0)

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WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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@Pirate_T ... Welcome to Webmasterworld!
1:33 pm on Oct 24, 2019 (gmt 0)

New User

joined:Oct 23, 2019
posts: 2
votes: 0


Thanks, any thoughts on this issue?
12:16 am on Oct 25, 2019 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 29, 2005
posts:10709
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Apply lang to each page the USER sees?

After all, it is users you want to please, not g... :)

Then again you have to play in g's sandbox (not the same as the "sandbox") and whatever rules they have tend to trickle down.

Set your site up to make SENSE to not only the user, but your site structure as well.
 

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